PPC

Need more video in your multifamily marketing mix? Future residents are looking for byte size (pun intended) information about your

When we think of paid search advertising, we think of a simple, straightforward ad consisting of a bold blue headline,

Seasonality: a somewhat ominous and ambiguous term in the multifamily industry. A term that often generates more questions than

Phone calls come in all different shapes and sizes. That’s why it’s crucial to understand the quantity and

There is no denying the importance of PPC advertising in the multifamily industry. Not only does PPC provide

Efficient search advertising relies on accurate and refined targeting. The goal of tailored targeting is to create well

Using Google’s machine learning to analyze millions of searches and website behavior to identify users that are researching

Just a few months ago, Google began the process of streamlining their advertising products in a rebranding overhaul.

AdWords (soon to be Google Ads) is expanding its Store Visitation reporting, formerly only available to large enterprise

Google AdWords (soon to be Google Ads) allows you to modify bids on several levels: time of day,

With Text Ads, Expanded Text Ads, Dynamic Search Ads, Dynamic Keyword Insertion, Ad Extensions, and new ad features