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We dive into the strategy, data, and increase in call volume for “Call for Current Specials” for Google Ad Copy. Google Ad Call-to-Action Copy Concessions are key during peak season in property management. To hit...
view case studyWe tested the impact on the engagement of three types of social media content: Static, Carousel, and Video. Enhance Your Apartment Marketing Mix Social media is more than just a fun way to pass the...
view case studyHow Redesigning a Website Increased Conversions by 79% RentCafe’s “all-in-one” platform makes it an easy choice for PMCs to choose to build their websites. But will those websites actually deliver the results you want and...
view case studyComparing Geofencing Click-Through Rate Performance for Different Amenities Comparing the Performance of Kitchen to Gym Images for Geofencing? Over the course of 90 days, our team tested image types within Geofencing to determine which image...
view case studyMeasuring the Impact on KPIs using Bulleted Amenities in Instant Experience How does the Performance of the Standard Paragraph Instant Experience compare to a Bulleted Amenities list in the Instant Experience? Our team tested the...
view case studyA Strong Multifamily Marketing Optimization Strategy Don't Hate that Site Visit Rate At Digible, we love to experiment. So, naturally, our paid media team dove into the Google Ads experiment tool, a tool that splits...
view case studyUpdated July 2023 Multifamily Marketers Can Level Up Their Paid Search Strategy What is Performance Max? Performance Max is a newer goal-based campaign type that can show ads across all available channels of the Google...
view case studyHow to Amplify Your Organic Presence Utilizing daily posts within your Google Business Profile (GBP) is a great way to increase your listing's overall visibility, while also helping to drive more qualified organic leads to...
view case studyCapitalizing on WFH Culture in the Advertising Overview A historic shift has taken place in the way we work. 2020 saw the rise of working from home, and 2021 has proven that it is here...
view case studyAn Effective Upper Funnel Marketing Tactic for Multifamily Increase website traffic by 33% with Spotify Audio Ads As digital marketing continues to evolve, advertisers are turning their attention to the power of audio advertising, specifically...
view case studySwitching from BMM to Broad Match Type Keywords How to Increase Your Conversions By 54.88% Using Broad Match + Smart Bidding in your strategy is a superb way to increase your conversions and decrease your...
view case studySpanish Ad Copy, Keywords & Targeting on Paid Search How to Reach a New Audience & Increase Your CTR by 185% Spanish Campaigns: The United States alone has over 41 million native Spanish speakers, making...
view case studyUpdating Social Ad Creative for The Winter Season In The Winter Months, Social Ads with Images of Pools on Average Received -28% Less Link Clicks Than In The Summer/Fall Months. Performance of Pool Images in...
view case studyIncluding Hyperlocal Keywords in Paid Search Accounts How Implementing Neighborhoods Increased Conversion Rate by 343% Neighborhood Keywords: The Charlotte market is highly saturated with a high percentage of competition within the multifamily industry. In October,...
view case studyUtilizing Retargeting Messaging in Display Ads How Incorporating Retargeting Messaging Increased Site Visit Rate by 766% Retargeting Messaging in Display: This test found that incorporating retargeting messaging in your retargeting-specific display ads helps dramatically improve...
view case studyIncluding Ad Copy in Facebook Ad Hero Images How Including Ad Copy in Facebook Hero Images Increased Site Visits by 51% Text Overlay in Facebook Hero Images: This test found that incorporating ad copy such...
view case studyImplementing Budget Increases Based on Lost Impression Share How Using Search Impression Share for Budget Increases Led to a 7.56% Increase in Occupancy Rates Search Impression Share & Budgets: Impression share is an important metric...
view case studyHow Pricing in Search Ads Increased Conversion Rate by 100.6% Pricing in Ads: Digible is able to dynamically insert real-time pricing into its paid search ad copy. With this new ad creative, we set out...
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