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Case Studies

Changing Search Behaviors: How Social Media May Become the New Google for Apartment Hunters

Changing Search Behaviors: How Social Media May Become the New Google for Apartment Hunters

TL;DR: The Essentials The SEO and Organic Social teams at Digible collaborated…
Demand Gen Is An Effective Upper-Funnel Tactic for Multifamily Marketing

Demand Gen Is An Effective Upper-Funnel Tactic for Multifamily Marketing

TL;DR: The Essentials Demand Gen functions similarly to paid social but is…
Maximizing Brand Impact With YouTube Video Ads

Maximizing Brand Impact With YouTube Video Ads

  TL;DR: The Essentials   When To Use YouTube Video Campaigns Use…
PMax: Best Practices, Budgeting, & Seasonality

PMax: Best Practices, Budgeting, & Seasonality

What is Performance Max (PMax)? Performance Max is a conversion-based campaign type…
Google Business Profile: To Post or Not To Post

Google Business Profile: To Post or Not To Post

TLDR: We tested 14 multifamily properties with turning off daily Google Business Profile…
Improve PPC for Your Rental Property with Negative Keywords

Improve PPC for Your Rental Property with Negative Keywords

Negating Brand Keywords for Rental Property CampaignsWhen running paid campaigns, it’s important…
Facebook Canvas Ads vs. Single Image Ads for Apartment Marketing

Facebook Canvas Ads vs. Single Image Ads for Apartment Marketing

Facebook Canvas Ads vs. Single-Image Ads Trying to find a way to level…
How to Maximize Promotion Extensions for Multifamily

How to Maximize Promotion Extensions for Multifamily

Google Promotion Extensions on Paid SearchGoogle Promotion Extensions allow advertisers to showcase…
Reach the Right Audience for Your Rental Property with Google Ads

Reach the Right Audience for Your Rental Property with Google Ads

What is Google Ads Display Audiences? Google Ads Display Audiences allows advertisers to…
4 Reasons to Run Responsive Display Ads for Your Apartment Community

4 Reasons to Run Responsive Display Ads for Your Apartment Community

Written By: Rose Finnigan  & Noel O’Sullivan There are a plethora of reasons to…
Harmonizing the Synergy of SEO and Paid Search in Your Multifamily Marketing Mix

Harmonizing the Synergy of SEO and Paid Search in Your Multifamily Marketing Mix

We dove into the collective data from various multifamily properties utilizing SEO…
5 Benefits of a Long-Term SEO Strategy

5 Benefits of a Long-Term SEO Strategy

When Will I See the Impact of SEO?SEO is notoriously a long…

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