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Work From Home Campaigns

Capitalizing on WFH Culture in the Advertising Overview A historic shift has taken place in the way we work. 2020 saw the rise of working from home, and 2021 has proven that it is here...

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Spotify Ads

An Effective Upper Funnel Marketing Tactic for Multifamily Increase website traffic by 33% with Spotify Audio Ads As digital marketing continues to evolve, advertisers are turning their attention to the power of audio advertising, specifically...

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Broad Match Type + Smart Bidding

Switching from BMM to Broad Match Type Keywords How to Increase Your Conversions By 54.88% Using Broad Match + Smart Bidding in your strategy is a superb way to increase your conversions and decrease your...

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Spanish Campaigns

Spanish Ad Copy, Keywords & Targeting on Paid Search How to Reach a New Audience & Increase Your CTR by 185% Spanish Campaigns: The United States alone has over 41 million native Spanish speakers, making...

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Pool Images & Seasonality

Updating Social Ad Creative for The Winter Season In The Winter Months, Social Ads with Images of Pools on Average Received -28% Less Link Clicks Than In The Summer/Fall Months. Performance of Pool Images in...

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Neighborhood Keywords

Including Hyperlocal Keywords in Paid Search Accounts How Implementing Neighborhoods Increased Conversion Rate by 343% Neighborhood Keywords: The Charlotte market is highly saturated with a high percentage of competition within the multifamily industry. In October,...

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Retargeting Messaging in Display

Utilizing Retargeting Messaging in Display Ads How Incorporating Retargeting Messaging Increased Site Visit Rate by 766% Retargeting Messaging in Display: This test found that incorporating retargeting messaging in your retargeting-specific display ads helps dramatically improve...

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Text Overlay in Facebook Hero Images

Including Ad Copy in Facebook Ad Hero Images How Including Ad Copy in Facebook Hero Images Increased Site Visits by 51% Text Overlay in Facebook Hero Images: This test found that incorporating ad copy such...

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Search Impression Share and Budgets

Implementing Budget Increases Based on Lost Impression Share How Using Search Impression Share for Budget Increases Led to a 7.56% Increase in Occupancy Rates Search Impression Share & Budgets: Impression share is an important metric...

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Dynamic Pricing in Search Ad Copy

How Pricing in Search Ads Increased Conversion Rate by 100.6% Pricing in Ads: Digible is able to dynamically insert real-time pricing into its paid search ad copy. With this new ad creative, we set out...

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