Accurate Marketing Budgets Powered by AI
Effortless and easy budget tracking.
Fiona Budget & Media Mix Planner helps steer multifamily operators and marketers in the best direction based on your goals and helps create a budget that’s backed by data.
She (yes, Fiona is a woman!) generates marketing budgets and breakouts based on proprietary algorithms that factor for property type, occupancy, market trends, forecasted leads, close ratio, and more. Fiona can save you both time and money using her artificial intelligence and machine learning to predict and plan hyper-local digital marketing recommendations.
She helps you answer those challenging questions like, “how much should I spend on marketing?” and “where should I spend my marketing dollars each month?” through a combination of market data, property data, and digital trends.
FAQs About the Budget &
Media Mix Planner
Fiona begins each recommendation by generating a 90 day ‘Marketing Budget’ that is reverse engineered according to the property’s forecasted 90 day occupancy. Fiona’s technology leverages and considers millions of data points to create the most efficient and accurate budget possible for your property. And the best part? You can ask her to do it all over again next month.
Fiona begins each recommendation by generating a 90 day ‘Marketing Budget’ that is reverse engineered according to the property’s forecasted 90 day occupancy. Fiona’s technology leverages and considers millions of data points to create the most efficient and accurate budget possible for your property. And the best part? You can ask her to do it all over again next month.
You think of everything don’t you! Short answer; I’m working on it and will be sure to keep you updated once I roll that out. Right now, the best way to save your work is to hit the ‘save marketing mix’ button in the platform.
I’m sorry, but loaded questions are not permitted on this website — j/k! Right now I’d estimate my forecasted leads are 80 to 90% accurate depending on submarket volatility.
Of course! Just point and drag the button on the ‘marketing breakdown’ tab to revise your monthly marketing spend.
FYI – you may notice that your recommended budget turns pink when you deviate from my recommendation. Please don’t take this as me judging — I’m just trying to keep you aware.
Help Your Multifamily Property Work Smarter
Digible is dedicated to establishing the most extensive presence in multifamily marketing with the aim of cultivating a more cooperative, happier, and forward-thinking industry outlook.