Paid Social

Highly Targeted, Cost-efficient Campaigns

Get The Go-Go-Gadget Reach Your Organic Campaigns Have Been Missing.

At Digible, we focus on generating qualified interest by matching your budget and campaign objectives to the ad types and targeting methodologies that deliver the best results. 

Whether we’re rocking upper funnel canvas ads, lower funnel lead gens, or any format in between, our customized content is always in perfect alignment with the goals of your property. All campaigns are driven by data and continuous testing, and every move we make is in full compliance with the Fair Housing Act. 

The Digible Difference

No start-up fees and no long-term commitments

Adjust budget any time or cancel within 10 days.

Dedicated Account Manager

Every account comes with a dedicated Paid Media Account Manager

Data-driven Campaigns

We utilize data supported campaign templates and ad types

Comprehensive Call Tracking

Comprehensive call tracking is included at no extra cost

Proprietary Targeting

Using our proprietary EL90 audience, we target renters 90 days from renewal

Our Paid Social Strategy

Start With Canvas

We typically launch accounts with our standard canvas ads and ILS targeting. After the campaign has ramped up, we add additional ads and targeting as needed. Lower funnel lead generation ads usually come as requests from clients.

Targeting Techniques

ILS targeting is always used in our campaigns. Audiences like EL90, lookalikes, pet owners, and friends of followers are added when the client is looking for specific, highly qualified traffic.

Canvas Ads

Goal: collect audience from canvas ad engagers, and later retarget with mid-funnel ads.

KPIs: Time on unit, engagement rate, CTR

Video, Static, or Carousel Ads

Goal: collect audience to retarget with lead-gen ads.

KPIs: ConvR (site visits as conversations)

Lead-gen Ads

Goal: form submissions.

KPIs: Cost per lead

What Our Paid Social Team is Talking About

We’re innovators, thought leaders, and industry pioneers. In order to stay true to those hard-earned descriptors, we constantly push ourselves to learn, grow, and expand our influence.

Help Your Multifamily Property Work Smarter

Work with a fearless team certified in world-class support & innovative technology.

Digible is dedicated to establishing the most extensive presence in multifamily marketing with the aim of cultivating a more cooperative, happier, and forward-thinking industry outlook.

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Test. Discover. Transform.

World-class support to help your multifamily property work smarter.

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