Organic Social Media

get the word out.

In order to succeed in today's highly competitive digital domain, your property must have a strong presence on social media. There's just no getting around it. For most marketers, that means shelling out the scratch to run a paid campaign. But we believe that’s only half the battle. To truly take advantage of all that social media has to offer, a more holistic approach—one that balances both awareness and conversion goals and accounts for the entirety of the customer journey—is required. And that means pairing paid with its often underutilized campaign counterpart: organic social.

Organic social media is the free content that all users, businesses and brands included, share to their feeds. It’s the photos and polls, the videos and memes, the stories and stickers posted directly to your platforms. No payments, no promotions, no pesticides. It’s all natural. Organic.

At Digible, our approach to organic media focuses on creating custom social content at scale. Our posts are unique to each property and are designed to increase engagement and social following, to build brand awareness, and to enhance brand reputation. But we don’t just put stuff on your pages and call it a day. We also monitor and respond to all comments, actively participating in the conversation along the way. We go the extra mile because we believe that, at its core, organic social is all about fostering meaningful connections. Done right, it’s the best way to build an online community around your brand.

the digible difference

No Startup Fees, No Long-Term Contracts

Adjust budget any time or cancel within 10 days.

Dedicated Social Specialist

One who lives and breathes social media.

Comprehensive Onboarding

We understand your audience, capture your tone, and represent the unique personality of your property.

Hyperlocal Custom Content

With your property and brand goals in mind.

Comment Moderation

With social listening to understand and shape the conversations happening about your brand

Review Monitoring

Custom alerts to specific properties about review activity.

packages & pricing - organic social

Evergreen Content

$350

/month

2-3 posts per week for two social platforms

Engaging lifestyle content that retains relevance and is designed for posting at any time

Comment monitoring and responding

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Custom Content Calendar & Scheduling

$550

/month

3-4 posts per week for two social platforms

Custom local and property-based content and matrix with defined pillars, platform strategies, and posting schedule specific to your portfolio

Baseline profile audit and competitor analysis

Comment monitoring and responding and social listening

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process

Onboarding

Onboarding is our opportunity to dig into the data. We begin with a baseline profile audit and resident evaluation. We research your property, look into your local community, and familiarize ourselves with your brand guidelines. We even do a little creeping on your competitors. Then we analyze all our intel and guide you through a simple onboarding process to make sure we’re all on the same page.

Content Creation

From there, our organic experts create a content matrix with topics and themes specific to your property. All posts fit under these predefined pillars and are designed to grab the attention of your audience. Ultimately, our goal is to stop the scroll. We want to increase your social following by encouraging users to engage with your brand.

Review

Once the content is created, we conduct an extensive internal review. We proof all posts and make sure they are optimized for your chosen platforms. We confirm that they adhere to your brand guidelines and are in accordance with Fair Housing laws. Then we ship them over to you for final feedback and approval.

Posting

Utilizing a content calendar, we make sure your property’s posts go live on the regular. We follow best practices for each platform, sharing your content during the days and times when your audience is online and active.

MONITORING:

After your posts are up, we monitor your account to make sure you don’t miss a single mention, and we thoughtfully respond to the questions and comments dropped into your feeds. Then we put our social listening ears on to determine how everything is going over and to gather the insights that will inform our strategy moving forward.

REPORTING

At the beginning of each month, we update you on the status of your campaign. We include a high-level roll-up report that covers the entirety of your portfolio, as well as more in-depth MoM metrics broken out by property and by platform. Engagement, reach, followers, likes, shares, comments, impressions, mentions—we’ve got data for days. Don’t say we didn’t warn you.

Ready to go all in on a peace loving, tree hugging, chakra aligning organic campaign?

give us 30

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