In order to succeed in today's highly competitive digital domain, your property must have a strong presence on social media. There's just no getting around it. For most marketers, that means shelling out the scratch to run a paid campaign. But we believe that’s only half the battle. To truly take advantage of all that social media has to offer, a more holistic approach—one that balances both awareness and conversion goals and accounts for the entirety of the customer journey—is required. And that means pairing paid with its often underutilized campaign counterpart: organic social.
Organic social media is the free content that all users, businesses and brands included, share to their feeds. It’s the photos and polls, the videos and memes, the stories and stickers posted directly to your platforms. No payments, no promotions, no pesticides. It’s all natural. Organic.
At Digible, our approach to organic media focuses on creating custom social content at scale. Our posts are unique to each property and are designed to increase engagement and social following, to build brand awareness, and to enhance brand reputation. But we don’t just put stuff on your pages and call it a day. We also monitor and respond to all comments, actively participating in the conversation along the way. We go the extra mile because we believe that, at its core, organic social is all about fostering meaningful connections. Done right, it’s the best way to build an online community around your brand.