Leveraging AI On Social Media: Using It Without Losing It

In the social media world today, things are moving at lightning speed, adding on pressure to the multifamily industry and more. Bringing AI into the mix adds to the ever-changing landscape of technology, as social media roles may become obsolete in the future with AI taking dominance.  5 Ways to Utilize AI for Social Media […]

What Multifamily Marketers Need to Know About the Latest Google Business Profile Suspensions

If you rely on Google Business Profile (GBP) to boost local SEO and drive leads to your multifamily properties (and you should), there’s a recent trend you’ll want to be aware of.  Since early 2024, there has been a major uptick in GBP de-verifications and suspensions, particularly through late February and early March. And the […]

25 Google Business Profile Post Ideas for Multifamily Properties

From Local Events to Staff Shoutouts – Keep Your Posts Fresh & Ranking Strong Google Business Profile (GBP) is one of the most underutilized tools in multifamily marketing, but when used strategically, it can boost your local SEO, improve visibility on Google Maps, and help convert searchers into leases. Not sure what to post? Here […]

How to Build a Winning Social Media Strategy That Drives More Leases

Why Social Media Matters More Than Ever for Apartment Leasing Let’s be honest, multifamily marketing is more competitive than ever. Renters are no longer relying solely on ILS listings or property websites. They’re searching Instagram, TikTok, and Facebook before they even book a tour. And if your social media presence isn’t making an impression? You’re […]

30 Apartment Social Media Post Ideas to Increase Engagement & Leases

Why Social Media Matters for Multifamily Marketing For multifamily marketing managers balancing multiple properties, juggling SEO, PPC, social media, and vendor relationships, social media engagement often falls to the bottom of the priority list.  But here’s the reality: social media is one of the most cost-effective ways to attract high-intent renters, retain residents, and boost […]

Apartment Lead Generation on a Budget: Practical Strategies That Work

Generating leads for your apartment community doesn’t have to feel like chasing rainbows or require an endless marketing budget. If you’re working with a small team or have limited resources, you’re not alone, many multifamily marketers are in the same boat. The good news? You can still crush your lead generation goals by leveraging some […]

Exploring the Future: Digible’s First SEO Roundtable on AI & Voice Search Trends

At Digible, staying ahead of the curve in the ever-evolving world of SEO is essential to delivering results for our partners. Our SEO team recently hosted its first ever SEO Roundtable Discussion, diving into the exciting and rapidly changing landscape of AI in search and voice search optimizations. This roundtable served as a platform for […]

The Future of Multifamily Marketing: Harnessing AI & Analytics to Boost Occupancy

As a marketing agency immersed in the multifamily industry for years, we can confidently say: we’re at an inflection point. The way properties attract and retain tenants is changing and it’s all thanks to AI and predictive analytics. If you’ve been hearing these buzzwords but aren’t sure how they can apply to your property, don’t […]

The Impact of Pop-Up Banners on Multifamily SEO Campaigns: Best Practices for Success

Pop-ups are a double-edged sword in digital marketing, particularly in the multifamily and apartment rental space. While they can drive engagement and generate leads, they can also hinder user experience and SEO performance if not implemented correctly. As a long time SEO and digital marketer, I’ve seen firsthand how thoughtful pop-up strategies can support multifamily […]

The Multifamily Reputation Management Guide: 5 Steps to Building a 5-Star Online Rep

90% of consumers read reviews before visiting a business. 88% trust reviews as much as personal recommendations. Translation? Your online reputation matters. A lot.  Here are five actionable steps to help you build that five-star rep.  Step 1: Proactively Generate Positive Google Reviews Rather than waiting for reviews to slowly trickle in, take charge of […]

SEO Best Practices for Apartment Marketing

Strengthen your Local SEO efforts for apartment marketing with our top tips and guidance to increase visibility and hit occupancy goals.

How Instagram’s Latest Algorithm Changes Will Impact Multifamily Marketing Strategies

Learn about the latest Instagram algorithm changes and how it will influence social media strategies for the multifamily industry.