In this episode of the Digible Dudes, Reid and David explore the budgeting workflow for apartment marketing. They discuss what works and what doesn't and offer suggestions for how to adjust your spend throughout the year.
Another day, another round of Google updates… when are they going to give us a break!? Recently we’ve seen some updates within Google that impact our industry specifically. Don’t have time to dive into the hundreds of articles covering these updates? No worries, we’ll catch you up on all the important stuff!
There’s nothing better than a fresh Google Post to make your Google My Business (GMB) profile outshine your competitors. What are they, you ask? Google Posts are a feature within GMB that allows businesses to create content directly within the search engine results page (SERPs). Utilizing Google Posts on your property’s GMB profile can help you claim more SERPs real estate for branded queries. That ultimately means more opportunities for future renters to see fresh content within Google about your property and why it is the perfect place for them to call home! Users can find their Google Posts within their property's knowledge panel on branded searches. While it may not seem like a big deal to take advantage of this feature within your GMB profile, Google Posts actually contribute significantly to your property’s SEO since they help generate more organic clicks and help increase traffic to other pages on your site.
Phone calls come in all different shapes and sizes. That’s why it’s crucial to understand the quantity and quality of phone calls, as well as the patterns of caller behavior, in order to optimize both campaigns and customer service.
Research shows that keyword pool numbers provide a larger ratio of leads as compared to Google Ad Extensions, as seen in the graphics above. In other words, people who click on a PPC ad and then call from the on-site tracking number are more likely turn into leads than those who call directly from a PPC ad. However, it is also important to note that Google Ad Extensions do drive over three times more calls than keyword pool numbers.
We should start by shouting a huge THANK YOU to everyone that attended and contributed to Digible’s first apartment marketing summit! We were over the moon with the outcome- from the engagement levels during the marketing workshops to the dynamic content from our featured speakers, and the herculean effort from our staff to bring it all together- it was more than we could have hoped for. For those who couldn’t attend or weren’t in the know (shame on us), we’ll give you some quick context on how it came about, and our purpose for pulling it all together.
Who is Fiona? She’s a predictive marketing platform designed to improve work efficiency, cost-per-lead and resident insights into local markets. Ever since our release of Fiona in April 2018, marketers nationwide are intrigued to learn more about how she can help them better understand their budgets.
Data. Data. Data. Data is like the sand in your car after a day at the beach – it’s everywhere! Almost every element of modern life has data that can be tracked, from tracking weather patterns in Denver, Colorado to recording the most common flu search terms on Google. But have you ever stopped and wondered, what even is data?
A couple weeks ago two members of our team, Bailey and Gitel, got the chance to attend this year’s MozCon in Seattle. It was a packed three-day conference where we got the chance to dive a little deeper into SEO, mobile, conversion optimization, local search, and more with some of the industry’s best. With so many great speakers throwing so much valuable information at us, it was hard to narrow down what we wanted to share with our team. Eventually, after much consideration, we decided on what we thought were the four biggest takeaways from MozCon.
The Cambridge Analytica scandal, lawsuits around privacy and compliance, countless testimonies in court, the restructuring of top board members, and a $5 billion fine—all leading to a slippery slope of significant changes for advertisers. You guessed it…we're talking Facebook. As you may remember, the Federal Housing Department slapped Facebook with a discrimination lawsuit back in March—just one of the many problems plaguing the social networking giant over the past few months. HUD’s claim was that that Facebook was in violation of the 1968 Fair Housing Act. Read the latest update as to what Google’s now doing in response.
User-generated content is one of the cheapest ways to get content for your social media channels, but it’s not always the easiest. So what exactly is user-generated content? User-generated content is any and all content created by customers that is used by a business. This is not a new strategy for marketers, but is a great way to establish a level of authenticity with your audience and build a community.
Are you trying to expand your social game but don’t have the capabilities to tackle running multiple platforms on your own? User-Generated Content (UGC) could be the perfect solution! User-generated content is any and all content that a business uses, created by customers. This strategy is by no means new, but can foster a feeling of authenticity with your audience.
What happens when you decide March of your senior year of college that you’re going to move 2,000 miles away in May? A lot of Google searching. Read the story of our Social Content Strategist, Eddie’s, big move across the country, including what steps he took to get to Denver to find his new apartment.
Over a 7-week period, we measured the performance of kitchen images versus living room images in the head of canvas ads. The purpose of the test is to best understand Facebook audience behavior & interests. Read more to find out the results of our test!
A couple weeks back, two members of the Digible crew flew to San Francisco for Google Marketing Live, an annual conference for top marketers across the globe. The premise of the conference is to introduce Google’s newest marketing products, listen to industry leaders, and learn more about Google’s key initiatives in the coming months. Read more about our time there!
When creating canvas ads, it was a constant debate, whether amenity or interior images were better suited for the target audience. On one hand, amenities are enticing to view. But on the other hand, floor plans are practical and useful information for those looking to sign a lease. In Q1 2019, we measured the performance of amenities/interior images versus floor plan images in the body of canvas ads. The purpose of the test is to best understand Facebook audience behavior & interests.
There are many questions we get as digital marketers in the multifamily industry, so we came together to give you our answers to our most frequently received questions (FRQs).
Let’s dig in to the list from our clients.
By the end of 2018, Facebook reached an all time high of 2.32 billion monthly active users – you read that right, billion. Chances are, your audience is on Facebook, and so are your competitors. From large businesses to small, it’s essential to be allocating marketing dollars towards this incredibly powerful platform. Read more about our 3 tips for Paid Social for Multifamily.
Choosing where to rent is not an easy decision. When renters are looking at a plethora of options, they consider much more than the glitz and glam. They carefully look at what others are saying about your business. In the multifamily industry, renters take your business’ reviews very seriously when searching for the ideal place to call home. When it comes to reputation management, it is essential that your reviews highlight the authenticity of your business.