Increase Your CTR by 185% with Spanish Campaigns
Impact of Spanish Campaigns
Although Spanish Campaigns had a smaller reach than Standard English Campaigns, clicks, CTR and Conversion Rates were strong, which brought value and leads to the property. This strategy is recommended for properties in cities with large Spanish-speaking populations. We also recommend having a Spanish-speaking onsite team member to address future resident requests and tours.
Performance Metrics for Spanish Campaigns
Spanish Campaigns proved to outperform English Campaigns in competitive metrics like CTR and CPC. Although it has lower conversion metrics, it is a great tactic to drive more traffic to your site at a lower cost.
Reaching a New Audience
Targeting Spanish speakers with Spanish ad copy is an optimal way to target a new audience while also dominating a new competitive arena on Google’s search engine.
Ready to roll out Spanish campaigns for your property? Vamos (let’s go!)
