E16 – Paid Email Marketing for Apartments
While Email Marketing (AKA Email Blasts) is a staple of other industries – like automotive, e-commerce, and single family real estate – it’s a channel that is heavily underutilized in the apartment industry. No, Email Blasts are not the auto followups that you have set for your sales team, this is paid email outreach to […]
2019: Year in Review
Before Digible closes the books on 2019, David, Nicole and I wanted to express our deepest gratitude to all our incredible customers, business partners and employees for a phenomenal year. We also thought it would be a fun excuse to start a quirky tradition at Digible, our poetic recap of the year that was. Hope […]
E15 – Campaigns Through The Holidays
The time between Thanksgiving and the New Year can wreak havoc on apartment marketing campaigns. In this episode, David and Nicole riff on what you should be aware of heading into, and then out of, the holidays. Topics include: campaign pacing, the altered customer journey, search trends, and working with your vendor if you are […]
Digible Dudes Podcast – The Monday Metric: Cost Per Click
Check out one of our recent Digible Dudes Monday Metrics episodes – a new episode format where you’ll learn the true definition of highlighted metrics, friction points surrounding them, as well as benchmarks to look for in your campaigns. On this week’s bout, we’re tackling cost-per-click (CPC).
Case Study: Google Business Profile Products Feature Testing
A few months ago, Google My Business (GMB) launched a new feature that allows businesses to add products directly into their listings. For each product, businesses can display the name, a description, the price, and a photo directly in the knowledge panel—a handy way for multifamily marketers to feature available floor plans and claim more of that highly coveted SERP space in the process.
Free SERP real estate? Sign us up!
The Monday Metric: GMail Metric Bonanza!
GMail advertising has been around for some time, but it isn’t a channel that has been super heavily leveraged in apartment marketing. That said, apartment marketers are starting to rediscover GMail as an option, and give it a fair test. Today, Jenny and Megan decided to come heavy with FOUR metrics, all centered on GMail […]
E14 – Social Creative Case Study 2 – Best Canvas Ad Hero Image?
Megan and Adam swing back into the studio to review their perfected Multi-family Canvas Ad “recipe”. The team reveals what type of content makes up the best Hero Image for a Facebook Carousel ad. Enjoy!
The Monday Metric: CPM – Non-Boring Edition
CPM, or cost-per-thousand ad impressions, is a metric you’ll see on just about all of your ad channel reporting. When it comes to large retail brands, CPM is one of the most important metrics, but should CPM get the same love in apartment marketing? Jenny dives into the what CPM is, why the “M” stands […]
E13 – Social Creative Case Study 1 – Canvas Carousel: Amenities or Floor Plans?
We, at Digible, are huge fans of the Facebook Canvas ad. Nearly all of our Multi-family Facebook campaigns are running the canvas ad type and so the Paid Media team conducted several tests to determine the best type of apartment content to include in the ad. On this episode, the team has pitted amenities carousels […]
The Monday Metric: Email Open Rate – Ain’t So Simple
Email marketing is one of the most underrated channels for apartment marketing. For the few marketers that do run paid email blasts, one of the most “important” metrics is open rate. What’s it all about? Listen in and find out.
E12 – OpTech 2019 Recap
Digible made the trip out to Dallas, TX for the 2019 OpTech conference. In this episode Reid and David break down their thoughts on the sessions, what was cool and what sucked, and of course, they go off topic. Buckle up!
Digible Dudes Podcast – The Monday Metric: Click-Through Rate
Check out one of our recent Digible Dudes Monday Metrics episodes – a new episode format where you’ll learn the true definition of highlighted metrics, friction points surrounding them, as well as benchmarks to look for in your campaigns. On this week’s bout, we’re tackling click-through rate (CTR).
