E15 – Campaigns Through The Holidays

The time between Thanksgiving and the New Year can wreak havoc on apartment marketing campaigns.  In this episode, David and Nicole riff on what you should be aware of heading into, and then out of, the holidays.  Topics include: campaign pacing, the altered customer journey, search trends, and working with your vendor if you are stuck in a gray area of not having final budgets approved.
Happy Holidays, fam!

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