The Monday Metric: CPM – Non-Boring Edition

CPM, or cost-per-thousand ad impressions, is a metric you’ll see on just about all of your ad channel reporting. When it comes to large retail brands, CPM is one of the most important metrics, but should CPM get the same love in apartment marketing? Jenny dives into the what CPM is, why the “M” stands for thousand, and how she uses CPM when running multi-family campaigns.

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