Best Tips for Apartment Marketing in 2024

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The apartment industry must begin thinking about how to adapt to market changes. We uncover three tips for Apartment Marketing in 2024 by leveraging Organic Media, personalization coupled with AI, multichannel marketing, and Fair Housing compliance in the digital age.

Centralized Leasing: What’s All the Buzz?

There are different ways of looking at and participating in centralized leasing for the multifamily industry. It can be seen as an internal management program where you can negotiate and execute a lease digitally. A virtual leasing office that allows future residents to tour a property, and community amenities, along with access leasing documents. Other […]

Fiona Forward – Q4 2022

  Happy New Year from Fiona Forward! Quarter one is underway, so it is about time for a little quarterly recap! The holiday season inspired us to have a quarter of giving! Our team brought enthusiasm and bright ideas on ways to give back and make a greater impact in the Denver community while addressing […]

Fiona Forward – Q3 2022

  Giving Back to the Denver Community Hey hey hey! Did someone say Q3 recap? We kicked off Q3 with the toasty summer months of July and August, leading into the crisp autumn temperatures of September, and Fiona Forward was hard at work volunteering in the Denver community and beyond.  Kicking off the quarter, a […]

Facebook Boosted Ads: Worth The Hype?

How does the performance of Facebook boost ads compare to awareness ads? During Q2 of 2022, Digible started running Facebook boosted ads alongside our standard paid social ad setup. Our initial reaction when doing so was that Digible’s traditional setup out-performed boosted ads across all key performance benchmarks. However, there is more to the story!  […]

RSA Transition: What You Need To Know

The Impending Switch from ETAs to RSAs In August 2021, Google announced its plans to sunset expanded text ads (ETAs) and enforce the mandatory adoption of responsive search ads (RSAs). That time, June 30th to be exact, is almost here, which means it’s time to switch ad strategies and focus fully on RSAs. Don’t worry […]

Event Marketing: How to Authentically Connect with Audiences in Experiential Environments

This month, the Digible crew got their hands dirty in data and strategy for Special Event campaigns for the multifamily housing industry. From 2021 and 2022, we evaluated the core platforms and best practices for marketers looking to take strategic action toward the unique audiences event opportunities provide. We dove into the multi-platform campaign data […]

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