Case Study: Social Creative Testing for Apartments
When creating canvas ads, it was a constant debate, whether amenity or interior images were better suited for the target audience. On one hand, amenities are enticing to view. But on the other hand, floor plans are practical and useful information for those looking to sign a lease. In Q1 2019, we measured the performance of amenities/interior images versus floor plan images in the body of canvas ads. The purpose of the test is to best understand Facebook audience behavior & interests.
The List of Digible’s Most Frequently Received Questions (FRQs)
There are many questions we get as digital marketers in the multifamily industry, so we came together to give you our answers to our most frequently received questions (FRQs).
Let’s dig in to the list from our clients.