Tips for Display Ads in Multifamily
We’re not going to lie, we rarely used to recommend Display Advertising (or programmatic) for marketing your multifamily apartment communities. Typically the digital marketing budgets within the industry don’t leave a lot of room to play around with platforms that cast a wider net and are not seen as direct response. However, with digital budgets within the industry increasing and the technology on display attribution evolving, we have seen some recent success with generating high quality leads using programmatic advertising.