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November 19, 2021
A Holistic Marketing Strategy for the Holidays

Optimizing Campaigns this Holiday Season The Digible Crew gathered 'round to discuss multifamily marketing trends and dived into the data and performance from last years' holiday season. And voila! We've compiled a holistic market strategy for multifamily marketers, suggestions for […]

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August 23, 2021
4 Ways to Boost Productivity at Work

If you haven’t heard, Digible has moved to a 4-day work week, which started the first week in July 2021. This progressive step will no doubt continue to foster a positive work environment for our employees, but, as research shows, improve productivity and performance. Sounds counter-intuitive, right? With 8 fewer hours to GSD, how can you still get it all done?? Here are some of the best ways to optimize your day and boost productivity at work.

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July 29, 2021
Fiona Forward: Prioritizing Employee Mental Health & Wellbeing

Fiona Forward has also taught us more about our employees. Confidently, we can say that Digible has fascinating teammates. With hobbies and passions far beyond our wildest expectations, it is clear that the Digible team members value the time outside of work to be involved.

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July 29, 2021
Fiona Forward: Engaging Change Within our Communities

While most companies only focus on being leaders within their industry, it is rare to come across an organization with a written purpose dedicated to its culture and employees. With that said, if this pandemic has taught us anything, it’s that engaging each other on a human level and pursuing passions is the key to a sustainable work-life balance. At Digible, our core purpose is to be a role model for employee culture and catalyst for progressive change.

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July 8, 2021
Charlotte Round Table

Different cities are almost their own industries in the way that they function—so much so that there is rarely a single set of best practices that can be applied across the board. Overall, the Charlotte market is continuing to grow with 6,603 construction starts in 2020 ranking Charlotte at number 13 in the nation.

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June 30, 2021
The Impacts of a Multi-Platform Marketing Approach

While it is widely understood that a multi-platform approach to marketing is the best way to maximize conversions and ROI, at Digible we needed to dissect this further. We had questions like “How exactly does adding in an SEO campaign in month 5 impact your Paid Search results?” and “What impact, specifically, does a display campaign have on your Facebook ads site visit rate?” So what did we do? You guessed it, queue case study theme song here.

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June 25, 2021

As part of Apple's updates to the newly rolled out fourteenth version of their operating system, they have added updated privacy protection options for all Apple device users called “AppTrackingTransparency”.

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May 25, 2021
Brand Case Study

Why advertisers should bid on brand terms on Paid Search OVERVIEW & PURPOSE Often, advertisers wonder what the value-add is of bidding on brand terms in Paid Search. Are you wasting money paying for brand traffic that would otherwise find […]

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May 18, 2021
Digible - The #1 Small Business to Work at in Colorado

May 5, 2021 (DENVER) - Digible has been awarded the prestigious pole position from The Denver Post among Top Workplaces in 2021. It is with great honor that Digible has been named the #1 Top Workplace of 2021 in Colorado […]

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February 16, 2021
Q4 Paid Media Testing - Paid Search Recap

Dive deeper into the Paid Media Team’s Q4 testing recap covering all the Paid Social testing Digible’s done in Q4 2020.

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February 12, 2021
Q4 Paid Media Testing - Display & Paid Social Recap

Dive deeper into the Paid Media Team’s Q4 testing recap covering all the Paid Social and Display testing Digible’s done in Q4 2020.

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November 5, 2020
All I Want for Christmas is Good Social Media Content

Tis the season for trimming the tree, spinning the dreidel, and decking the halls with social media posts. To help you get in the spirit, we’re sharing some of our favorite holiday post ideas for apartment communities. Grab some eggnog and get reading.

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October 23, 2020
Paid Search Holiday Performance & Recommendations

It’s beginning to look a lot like the holiday season! As we approach the end of the year, a few questions always arise: What’s the best strategy for Paid Search during the holidays? Should campaigns pause during Thanksgiving? Should December budgets be spent in the first three weeks? Should we simply ask jolly St. Nick for a few apartment leases and hope for the best?

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September 30, 2020
A Call to Creative Arms

A few years ago, I watched a Frontline special about advertising creative that left an impression on me. The episode focused on the science of influence, described by one creative director as “the ability to persuade strangers through images and words.” The term ‘strangers’ instead of “consumers” caught me off guard, but it was intentional.

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August 26, 2020
Apartments.com Impression Share - Phase II

Towards the end of December, Apartments.com announced a planned $100 million increase in paid search and media spend for 2020. With this in mind, we measured impression share for brand and non-brand campaigns to understand how apartments.com additional media spend is affecting our paid search campaigns. We started the research earlier this year and released our first blog covering performance insights through most of Q1.

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August 10, 2020
The Maintenance Issue

Diego, the Cedar Ridge maintenance man, is both very handy and very hunky. Occasionally, this causes...complications. See how Cameron fixes things in “The Maintenance Issue.”

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August 5, 2020
Digible Memes: Sage Advice

…from a legendary master.

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August 3, 2020
The Marketing Plan

When occupancy starts to drop at Cedar Ridge, Cameron calls on her Marketing Director, Sam, to help turn things around. Does Sam have the solution up her sleeve? Find out in “The Marketing Plan.”

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July 31, 2020
The Dude

As requests for late rent continue to multiply, so too does Cameron’s stress. Curious about how she’ll cope? Find out in this week’s strip, “The Dude.”

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July 20, 2020
The TikTok

Look alive, everyone! There’s a fresh jolt of jocularity coming your way with our latest installment of “What Now?!”. This week, Cameron gets a bit of a shock in “The TikTok.”

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