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March 16, 2021
Why You Should Give a Damn About Your Reputation

Learn what Reputation Management is, how professionals in the multi-family housing industry can optimize their online reputation, SEO, and Digible’s approach to responding to reviews.

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January 20, 2021
Check It: Are Your Social Media Posts Fair Housing Compliant?

Social Media is a great marketing tool for the multifamily industry. It’s an opportunity to foster an online community, develop connections while engaging current and future residents, giving them an insight into life at your property.

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July 2, 2020
Twitter’s New Security Measure & Unlocking Suspended Accounts

By golly. I’m not sure what’s more challenging to navigate: Twitter’s latest security measure or the dating world. Either way, there will be radio silence.

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October 30, 2019
The ABC's of Organic Social

There’s a lot of jargon to remember when it comes to organic social media, that’s why we’ve developed an extensive A-Z list of everything you need to know to make sure your organic social efforts are top-notch!

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July 29, 2019
Facebook Fair Housing Updates - July 2019

The Cambridge Analytica scandal, lawsuits around privacy and compliance, countless testimonies in court, the restructuring of top board members, and a $5 billion fine—all leading to a slippery slope of significant changes for advertisers. You guessed it…we're talking Facebook. As you may remember, the Federal Housing Department slapped Facebook with a discrimination lawsuit back in March—just one of the many problems plaguing the social networking giant over the past few months. HUD’s claim was that that Facebook was in violation of the 1968 Fair Housing Act. Read the latest update as to what Google’s now doing in response.

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July 24, 2019
Using User-Generated Content to Foster Community at Your Property - Part II

User-generated content is one of the cheapest ways to get content for your social media channels, but it’s not always the easiest. So what exactly is user-generated content? User-generated content is any and all content created by customers that is used by a business. This is not a new strategy for marketers, but is a great way to establish a level of authenticity with your audience and build a community.

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July 24, 2019
Using User-Generated Content to Foster Community at Your Property - Part I

Are you trying to expand your social game but don’t have the capabilities to tackle running multiple platforms on your own? User-Generated Content (UGC) could be the perfect solution! User-generated content is any and all content that a business uses, created by customers. This strategy is by no means new, but can foster a feeling of authenticity with your audience.

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October 24, 2018
What Social Tool Is Right for You?

Social Media Management is a beast and can become overwhelming, quickly. From keeping up with content each week, to responding and interacting with your online communities, to tracking post performance - how do you stay on top of all of it? Lucky for you, there are plenty of tools to help streamline and speed up some of the monthly social duties.

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September 19, 2018
Social Posting Schedule Tips for Apartments

From Instagram to Facebook to Snapchat and beyond, we know social media is an excellent component to a successful marketing campaign, allowing you to amplify awareness of your property's brand on a channel where prospects are actively consuming content on a daily basis. Did we say daily? Yep. In fact, 74% of Facebook’s 2 billion users say they check the platform multiple times a day. With the chance to have millions of people see and interact with your content daily, finding the right time and place to schedule your social media posts can seem daunting. Where do you start?

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