The Digible SEO team is here to give you some pro tips, processes & strategies to optimize your website’s organic conversion rate. Read on (and don’t forget to download our handy resource on even more advanced CRO tips).
Website accessibility has been a hot topic in the apartment and multi-family housing industry for a while, and with the surge in the amount of people going online during the pandemic, the need for accessibility has never been more vital. Learn about Digible’s in-depth, multi-step process in helping clients achieve a higher level of ADA compliance for their websites.
At Digible, we work hard to maintain an alignment between GMB profiles and client websites. We feel the connection between Google My Business and a property website is even more important to the multi-family housing industry because of the nature of page one organic listings and the battle for space with the Internet Listing Services. Read how the relationship between the two can be leveraged as a win for your SEO campaign.
Google will soon be including a new set of ranking metrics in its algorithm called Core Web Vitals. Learn about these metrics and how they can impact your site in search.
Yup, you read that right, this is part 2 of our SEO Holiday Tips. We imagine you're jumping with joy with all the new tips we have for your property's SEO. If you're reading this, you have probably already read our previous blog, SEO Tips To Get You Through the Holiday Season Part 1, and if you haven’t… what are you doing?!
When most people think of SEO and website optimization for the holidays, they think of e-commerce and retail websites gearing up for the holiday shopping season. While this is, indeed, a very busy time for digital marketers, it is not the time for non-retail businesses like apartments and multifamily housing to let their hair down and take a break (sorry).
Having the perfect website for everyone is essential in today’s world. That’s why it’s important your website is up to par with the Americans with Disabilities Act (ADA). Not many organizations in the multifamily industry realize that being ADA compliant goes beyond in-person interactions and includes online opportunities. With 61 million American adults living with some type of disability, there is no doubt that a potential renter with a disability is bound to interact with your website.
If you’ve ever done a search on Google or Bing and have seen a rich snippet result such as an answer box, a set of “People Also Ask” questions, a star rating review, or a featured event, then you’ve likely encountered SERP results using structured data markup, or schema. Schema is a great way to enhance your SEO efforts, if applied correctly. Learn more about the Digible processes and how we utilize schema in our SEO campaigns.
Given that Google currently owns about 90% of the search market and receives over 63,000 queries a second, it should come as no surprise that having an accurate and fully built out Google My Business (GMB) listing is now absolutely essential for every single brick and mortar business, no matter how big or how small.
In the organic media department here at Digible, there is nothing we love more than a Google Post. First launched in January of 2016, this is a feature within GMB that allows businesses to create content directly in the search engine results page (SERP). By conducting a branded search, users can find a business’s Google Posts within their knowledge panel...and that’s when the real fun begins.
A few months ago, Google My Business (GMB) launched a new feature that allows businesses to add products directly into their listings. For each product, businesses can display the name, a description, the price, and a photo directly in the knowledge panel—a handy way for multifamily marketers to feature available floor plans and claim more of that highly coveted SERP space in the process.
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Have you ever wondered how future renters are interacting with your property’s Google My Business (GMB) listing? Well, what if we told you that you can actually view this data within your GMB profile! Surely by now most of you have seen the Insights tab on the left-hand menu in GMB. This tab explores how potential renters discover your listings within Google Search and Google Maps, while also explaining what actions they take after they find your property. Haven’t had time to dive deeper into what the Insights tab has to offer? Settle down at your desk with a fresh cup of joe, and let’s dive into what these insights mean and how your property can use it to its advantage.
Does all that SEO jargon that’s thrown around in your monthly reporting start to sound like a foreign language to you? Trust us, we’ve been there. That’s why we felt it was important to create the Digible SEO Dictionary! Our dictionary consists of important terms that will help clients get a better understanding of SEO, while also making reporting a lot easier to understand. So, grab a pen and paper and let’s get down to business.
Another day, another round of Google updates… when are they going to give us a break!? Recently we’ve seen some updates within Google that impact our industry specifically. Don’t have time to dive into the hundreds of articles covering these updates? No worries, we’ll catch you up on all the important stuff!
There’s nothing better than a fresh Google Post to make your Google My Business (GMB) profile outshine your competitors. What are they, you ask? Google Posts are a feature within GMB that allows businesses to create content directly within the search engine results page (SERPs). Utilizing Google Posts on your property’s GMB profile can help you claim more SERPs real estate for branded queries. That ultimately means more opportunities for future renters to see fresh content within Google about your property and why it is the perfect place for them to call home! Users can find their Google Posts within their property's knowledge panel on branded searches. While it may not seem like a big deal to take advantage of this feature within your GMB profile, Google Posts actually contribute significantly to your property’s SEO since they help generate more organic clicks and help increase traffic to other pages on your site.
A couple weeks ago two members of our team, Bailey and Gitel, got the chance to attend this year’s MozCon in Seattle. It was a packed three-day conference where we got the chance to dive a little deeper into SEO, mobile, conversion optimization, local search, and more with some of the industry’s best. With so many great speakers throwing so much valuable information at us, it was hard to narrow down what we wanted to share with our team. Eventually, after much consideration, we decided on what we thought were the four biggest takeaways from MozCon.
Welcome to fourth round of Google Updates - with a lens on the Local Search Ranking Factors, released this month for 2018! Yearly, a myriad of SEO professionals come together to explore the local space and publish their yearly take on the changing landscape. This year, we will explore the two sections the study focused on: Local Pack/Finder Ranking Factors and the Localized Organic Ranking Factors. Let’s dig in with a lens on multifamily.
Welcome to third round of Google Updates - with a focus on local this month! This update focuses on the closure of Google+, branded search share visibility in your Google My Business Insights, and a ‘Book Now’ feature new to the local pack. As always, these additions are working to expand a user’s capabilities online and give them all of the context they need before contacting a business.