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August 17, 2023
What You Need to Know About Meta Business Manager

A Guide to Getting Started with Meta Business Manager What's the Meta with You? It's not you. It's Mark Zuckerberg. And we know that's what you're saying when you run into issues with Meta Business Manager (formerly Facebook Business Manager). […]

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June 20, 2023
Adding Personality to Your Property

What makes future and current residents like, click, or follow your apartment community content? Personality. But the question is, “How do you make your marketing strategy and content something people want to interact with?” We’ll spill the T. Here are […]

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March 16, 2021
Why You Should Give a Damn About Your Reputation

Learn what Reputation Management is, how professionals in the multi-family housing industry can optimize their online reputation, SEO, and Digible’s approach to responding to reviews.

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February 1, 2019
Reputation Management Tips for Multifamily

Choosing where to rent is not an easy decision. When renters are looking at a plethora of options, they consider much more than the glitz and glam. They carefully look at what others are saying about your business. In the multifamily industry, renters take your business’ reviews very seriously when searching for the ideal place to call home. When it comes to reputation management, it is essential that your reviews highlight the authenticity of your business.

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June 19, 2018
4 Tips to Attract Student Renters

Student housing is a unique marketing strategy compared to traditional multifamily apartments, as it comes with a different set of marketing guidelines, expectations, and leasing cycle. Student housing is an ever-evolving market with an audience that’s looking for an affordable rental with the amenities and location, regardless if it's only for a semester. Students are looking at apartments in prime locations with proximity to campus and points of interest, and are using different channels when researching their next apartment. On top of that, you need to stay ahead of the marketing trends to grab their attention. We’re here to school you on some key focus areas for your student housing marketing strategy.

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June 13, 2018
Multifamily Marketing to Millennials

Millennials (born 1981-1996) are a major target market for multifamily marketers as this demographic makes up a vast majority of apartment seekers, with nearly 25% of millennials saying they have no intention of buying a home. The question is: how do you strategically target this demographic on their apartment search journey?  The good news is that millennials are voracious digital consumers, which presents a buffet of marketing opportunities to pique their interest.  The bad news is that you probably don’t have the appetite, in other words, a budget to take an all-you-can-eat approach.

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