Overview: TikTok is Here to Stay TikTok is here to stay, but why? TikTok has built its community by connecting users with content creators curated for the user’s specific interests. Unlike other social platforms, TikTok is built for short-form […]
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Overview: TikTok is Here to Stay TikTok is here to stay, but why? TikTok has built its community by connecting users with content creators curated for the user’s specific interests. Unlike other social platforms, TikTok is built for short-form […]
An Effective Upper Funnel Marketing Tactic for Multifamily With Spotify, you can reach your customers where they listen. Here at Digible, it’s our job to deliver valuable messages to the right audience in the right way to drive a successful […]
The Impending Switch from ETAs to RSAs In August 2021, Google announced its plans to sunset expanded text ads (ETAs) and enforce the mandatory adoption of responsive search ads (RSAs). That time, June 30th to be exact, is almost here, […]
This month, the Digible crew got their hands dirty in data and strategy for Special Event campaigns for the multifamily housing industry. From 2021 and 2022, we evaluated the core platforms and best practices for marketers looking to take strategic […]
Millennials (born 1981-1996) are a major target market for multifamily marketers as this demographic makes up a vast majority of apartment seekers, with nearly 25% of millennials saying they have no intention of buying a home. The question is: how do you strategically target this demographic on their apartment search journey? The good news is that millennials are voracious digital consumers, which presents a buffet of marketing opportunities to pique their interest. The bad news is that you probably don’t have the appetite, in other words, a budget to take an all-you-can-eat approach.
Temperatures will rise and so will the pressure to fill empty units at your property. May through September is the ‘peak’ season when it comes to the multifamily industry, so having a holistic marketing strategy will set you apart from the competition, and retain residents, while also hitting occupancy goals. Here are some digital marketing must-haves and checklists when heading into peak season for multifamily marketing.
It seems like every week we see a new must-have in tech trending. You may be thinking, “how do I stay on top of marketing trends with so many advances in technology?” Not to worry, we will be breaking down the changing landscape of multifamily and apartment marketing and giving a forecast for what’s on the horizon.
