Our Blogposts

Choosing where to rent is not an easy decision. When renters are looking at a plethora of options, they consider much more than the glitz and glam. They carefully look at what others are saying about your business. In the multifamily industry, renters take your business’ reviews very seriously when searching for the ideal place to call home. When it comes to reputation management, it is essential that your reviews highlight the authenticity of your business.

In the Fall of 2017 we hired a group of apartment renters, who were in the market for a new apartment, to let us record and document their online behavior while looking for an apartment.  We call this process, a “SimulSearch” (maybe not the coolest name, but it spawned from the concept of a simulated search).

For many apartment marketers developing an ILS strategy is a lot like sports betting (or palm reading depending on who you’re speaking with).  You review the matchups, do some some quick research, tap your instincts and make your ‘best bet’ (aka ‘set & forget’). More often than not this approach seems to work, or at least is accepted within the industry.

Have you ever wondered which ILS works best at the market level (before you sign your life away)?  Or, why one ILS (i.e. Rent Path) performs better for one asset, but completely tanks for another?  If you are an apartment marketer or regional property manager those are familiar (if not painful) questions, and yet, nobody seems to have the answer. This is part one of a series where we dive into our thoughts and findings on ILS usage within the industry.