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July 25, 2018
Get the Most Out of Your Geofencing Campaigns

Geofencing, or the hyper-local mobile targeting strategy using very specific geographic locations, has been around for several years now. Once the shiny new toy bursting onto the digital marketing scene, stealing dollars from programmatic display, geofencing is now a tried a true industry veteran. What has changed though is the sophistication and application in which you can apply the technology. Who said you couldn’t teach an old dog new tricks?

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