How Incorporating Retargeting Messaging Increased Site Visit Rate by 766%
During the long winter months -- when the temperatures plummet and the weather becomes almost unbearable -- what are prospective renters are dreaming about? Cozying up in your clubhouse? Enjoying all the indoor amenities your property has to offer? Or are they merely longing for the days when they can lounge by the pool?
We’re not going to lie, we rarely used to recommend Display Advertising (or programmatic) for marketing your multifamily apartment communities. Typically the digital marketing budgets within the industry don’t leave a lot of room to play around with platforms that cast a wider net and are not seen as direct response. However, with digital budgets within the industry increasing and the technology on display attribution evolving, we have seen some recent success with generating high quality leads using programmatic advertising.