My GEO Master Class Experience: Why We Should Care About AI Search

Last month, I attended an incredible SMX Master Class on Generative Engine Optimization (GEO) led by Will Scott, CEO and Co-founder of Search Influence. As an SEO in the apartment marketing world, I’ve had a front-row seat watching search results completely transform with AI features suddenly dominating the landscape. Going into this master class, I […]

25 Google Business Profile Post Ideas for Multifamily Properties

From Local Events to Staff Shoutouts – Keep Your Posts Fresh & Ranking Strong Google Business Profile (GBP) is one of the most underutilized tools in multifamily marketing, but when used strategically, it can boost your local SEO, improve visibility on Google Maps, and help convert searchers into leases. Not sure what to post? Here […]

SEO Best Practices for Apartment Marketing

Strengthen your Local SEO efforts for apartment marketing with our top tips and guidance to increase visibility and hit occupancy goals.

Google Rolls Out SGE AI-Powered Overviews: A Paradigm Shift in Marketing

Google’s announcement regarding the rollout of SGE AI-Powered Overviews is a significant milestone in digital marketing and implications for SEO campaigns.

SEO for Apartments: Can You Do It Yourself?

DIY SEO vs. SEO Experts for apartment marketing, which yields better results in the long run, search engine rankings, and overall successful results and ROI.

GBP Suspension: How to Stay on Google’s Good Side

Google Business Profile (GBP) suspensions occur when Google believes your profile has violated guidelines. We discuss why suspensions happen & how to avoid them

5 Ways to Maximize Lead Generation on Your Apartment Website

Insights into optimizing apartment websites for enhanced lead generation.

Sustainability and Green Initiatives in Apartment Marketing

Ways apartments can implement sustainable features and marketing to attract residents, enhance reputation, and potentially offer cost-saving advantages.

Unlocking the Power of GEO: A New Frontier for Rental Property SEO

Generative Engine Optimization (GEO) for rental property owners enhances online presence to attract more residents for multifamily or single-family rentals.

6 Steps for a Successful SEO Rebrand

Establishing a good brand is about more than just aesthetics. There is a lot that goes on behind the scenes to carefully curate a rebrand strategy to ensure that users and search engine crawlers deem your brand’s website to be trustworthy and reliable. It is only then you can achieve online visibility, rankings, and traffic.  […]