Welcome to Episode #164 of the Digible Dudes Podcast, where we unravel the complexities of deploying AI tools in the multifamily industry and question its actual application in our day to day business. In this episode, David and Reid delve into the surprising parallels between fish fraud in the U.S. and the misrepresentation in AI technology marketing. They dissect how such practices impact trust and innovation in the multifamily sector. We break down the importance of genuine AI integration in enhancing operational efficiency and tenant satisfaction in multifamily communities. We also explore the critical role of authenticity in technology adoption and the potential of true AI to revolutionize multifamily living. Tune in for a thought-provoking discussion on navigating the waters of technology claims and the future of AI in the multifamily industry. If you find value in our insights, show your support by rating us on Spotify and Apple Podcast. Link to the “Fish Fraud” podcast: https://open.spotify.com/episode/5Wrep4CMjnFurwBmZx3WF2?si=eIyn1Lq0Qv6WavpzcmnA0A Digible: https://digible.com/ Fiona: https://www.myfiona.com/ Leave a Spotify Review: https://spoti.fi/3LfoEdU Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Preview and Introduction (02:27) What Is The Fish Fraud? (06:00) Misrepresentation of AI Technology (12:31) Consumer Expectations vs. AI Reality (14:05) AI in Centralization Software (17:32) The Risk of Adopting AI at Scale (19:15) Recommendation Engines and AI (24:18) Unintended Consequences of AI (26:08) Defining AI and Marketing Strategies (30:55) Tips to Avoid AI Failure (33:09) Personal AI Applications (37:16) The Future of AI Positions in Companies (39:37) Value and Pricing of AI Solutions (44:22) Building a Moat Around AI Technology