The Digible Dudes 163: EP163: A Guide to Elevating Your Multifamily Marketing Strategy | Janet Rosseth

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Welcome to Episode #163 of the Digible Dudes Podcast, where we explore the forefront of marketing innovation in the multifamily industry.

In this episode, David and Reid are joined by Janet Rosseth, founder and CMO of Cadence Marketing Solutions.

We delve into the creation and evolution of Cadence Marketing, highlighting its pivotal role in shaping community, connection, and education among marketing professionals. 

Janet also introduces us to the “Working Genius” model, revolutionizing team dynamics and project success.

We also discuss the power of collaborative platforms like the Run Club and Cadence Connect sessions, designed to enhance skill sets, share challenges, and keep pace with industry trends.

This conversation was filled with practical strategies, innovative approaches, and Janet’s outlook on marketing’s future in the multifamily space. So make sure you watch till the end!

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(00:00) Introduction to the Podcast and Solo Consulting Insights

(03:00) The Evolution of Janet’s Role and Her Impact in the Industry

(14:22) Janet’s Transition from Corporate Marketing to Consulting

(21:42) Building the Run Club Community: A Mastermind for Marketers

(30:25) Deep Dive into Run Club’s Offerings and Impact

(43:22) Addressing Marketing Team Dynamics and Content Planning

(54:13) The Importance of Continuous Learning in Professional Development

(56:05) Strategies for Enhancing Learning Recall and Application

(59:21) Implementing the Six Types of Working Genius Framework

(01:08:39) Team Strengths, Weaknesses, and the Role of Galvanizing

(01:23:36) Personal Stories of Applying the Working Genius Framework

(01:27:21) The Inclusivity and Effectiveness of Working Genius in Teams

(01:30:56) Closing Thoughts

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