Apartment discovery is changing, and the properties that don’t adapt could find themselves harder to find. In Part 1, Reid sits down with Shawn Mullahy, CEO of Zumper, to discuss how AI-powered search is reshaping the renter journey and why multifamily marketers need to think beyond traditional lead generation. From Zumper’s evolution as a listing marketplace to the growing importance of Google Business Profiles, reputation, and social proof, Shawn shares what it takes to stay visible as renters discover and evaluate communities in new ways.
The conversation also explores declining lead volume, the potential for fewer but more qualified prospects, and why AI could create a widening gap between properties that get discovered and those that don’t. As the path from apartment search to signed lease becomes more efficient, Shawn and Reid discuss why clean data, differentiated content, and a willingness to adapt could make all the difference.
