As AI changes where renters search, it’s also challenging how multifamily marketers measure success. In Part 2, Reid continues his conversation with Shawn Mullahy, CEO of Zumper, to discuss what AI-powered discovery means for traditional apartment listing platforms and why visibility may become just as important to measure as leads and conversions. From the evolving roles of Zillow, Apartments.com, and Apartment List, to the challenges of attribution, Shawn and Reid explore how the industry may need to rethink the value of getting a property in front of prospective renters.
The conversation also digs into how Zumper is putting AI to work behind the scenes, from accelerating product development to building smarter workflows and more connected business intelligence. Shawn shares why the goal isn’t simply to do more with less, but to create better experiences and new opportunities for growth. It’s a look at how AI could change not just the way apartments are marketed, but the way the companies serving multifamily operate.
