The rules of search are changing, and multifamily marketers need to change with them. In this episode, Reid sits down with Digible’s own Kristen Powers and Cherry Johnson to discuss how traditional SEO is evolving alongside generative engine optimization (GEO) and why the fundamentals marketers have relied on for years still matter in an AI-driven search experience.
The conversation explores everything from FAQs, content, reviews, and Reddit to AI-generated content, website authority, and what happens as apartment search becomes significantly more efficient. As AI narrows the consideration set for renters, Kristen and Cherry break down why optimizing your digital presence for both humans and machines could become the difference between properties that capture demand and those that get left out of the conversation.
