In this sophomore episode of the the Monday Metric, we cover Cost-Per-Click (CPC). CPC is a metric that every apartment marketer is familiar with, but it’s never a bad time to cover the basics. In other words, this one is a must for our 2nd Monday Metric episode. We talk with Adam Walters, Digible’s own Digital Marketing Manager, on why CPC is getting long in the tooth, yet remains relevant for your marketing campaigns. We also provide some words of caution, and of course Apartment Industry KPI benchmarks!