Apartments.com Impression Share – Phase II
Towards the end of December, Apartments.com announced a planned $100 million increase in paid search and media spend for 2020. With this in mind, we measured impression share for brand and non-brand campaigns to understand how apartments.com additional media spend is affecting our paid search campaigns. We started the research earlier this year and released our first blog covering performance insights through most of Q1.
ADA Compliance for Apartment Websites
Having the perfect website for everyone is essential in today’s world. That’s why it’s important your website is up to par with the Americans with Disabilities Act (ADA). Not many organizations in the multifamily industry realize that being ADA compliant goes beyond in-person interactions and includes online opportunities. With 61 million American adults living with some type of disability, there is no doubt that a potential renter with a disability is bound to interact with your website.
The Standoff
Surrounded as she is by several strong personalities, Cameron often finds herself stuck in the middle of arguments of all sorts. This time, quite literally. See how she manages in “The Standoff.”
EP45: A conversation about Client Experience: How to make the most out of your vendor relationships and the importance of setting expectations.
In today’s episode of the Digible Dudes, we focus on client experience. David and Nicole are here to discuss how you can effectively interact with vendors to build a relationship and make the most out of the connection. We start the discussion by sharing their experiences about brands that have excellent customer experience practices. David […]
The Budget Meetings
WIth budgeting season in full swing, Cameron and her crew are holed up in the conference room, fighting it out over their preferred proposals. Will they make it out alive? Find out in “The Budget Meetings.”
The Maintenance Issue
Diego, the Cedar Ridge maintenance man, is both very handy and very hunky. Occasionally, this causes…complications. See how Cameron fixes things in “The Maintenance Issue.”
The Maintenance Issue
Digible Memes: Schema Challenge
Digible Memes: Sage Advice
…from a legendary master.
How Does Schema Markup Affect SEO?
If you’ve ever done a search on Google or Bing and have seen a rich snippet result such as an answer box, a set of “People Also Ask” questions, a star rating review, or a featured event, then you’ve likely encountered SERP results using structured data markup, or schema. Schema is a great way to enhance your SEO efforts, if applied correctly. Learn more about the Digible processes and how we utilize schema in our SEO campaigns.
The Marketing Plan
When occupancy starts to drop at Cedar Ridge, Cameron calls on her Marketing Director, Sam, to help turn things around. Does Sam have the solution up her sleeve? Find out in “The Marketing Plan.”
The Marketing Plan
