The switch from Universal Analytics (UA) to Google Analytics 4 (GA4) will be here before you know it.
Your Digi-team is working extremely hard to prepare our clients and partners for the switch to Google Analytics 4 (GA4). We wanted to share our process of converting campaign performance tracking from UA goals to GA4 events and what you need to be asking your own team.
On February 2nd, 2023 Google sent out a notice stating that they will soon configure Google Analytics 4 for you automatically, if you haven’t upgraded already by March 2023.
Right now we don’t know a lot of details about this automated migration, or what it will do for websites that have already started the migration process. We are actively chatting with Google support representatives to get you answers. We will still be able to do most of our planned setup even with Google's automated migration in place. Follow Google’s recommended GA4 setup steps here.
Ask yourself these three questions:
Remember to utilize any and all external resources to future-proof your portfolio’s websites!
GA4 has a slightly different layout with graphs and visually appealing data instead of just a bunch of numbers in a spreadsheet view like GA3 had.
Google Analytics 4 (GA4) ensures that metrics will now be more consistent with what you're seeing in your Google Ads reports. And one of these changes includes only reporting events (not goals) and conversions. However, at Digible, we will continue to track the same important events onsite.
As an agency, we are committed to measuring the success of our campaigns through accurate conversion tracking, therefore despite Google's recent announcement on auto-created configurations, we have decided to continue setting up views and conversion events in GA4 in accordance with our established best practices and therefore, tracking high-intent interactions onsite to best align our campaigns to what is converting not just getting people to the site.
This ensures that all tracking is set up properly and provides you with the most accurate and reliable data. We are closely monitoring any further developments from Google regarding these changes and will make any necessary adjustments to ensure that our conversion tracking remains accurate.
If you do not want Google to begin their automated migration process on your Universal Analytics property, we recommend you migrate your Universal Analytics property to GA4 now, before one is automatically configured for you.
Digible has put together a how-to document on how to get GA4 set up & save old UA data this as well as a list of helpful resources if you wish to seek out additional information.
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