$100K Lease-Stakes 
TL;DR: The Essentials
- When To Use YouTube Video Campaigns
Use YouTube video ads when a client has video assets and would like to reach more unique users, build awareness for the brand, and serve a broader audience, all in the appropriate ad format based on the content and goals:
- Skippable In-Stream & Bumper Ads (16:9): Ideal for a broad reach, appearing before, during, or after videos
- Vertical Shorts Ads (9:16): Optimized for mobile, appearing between Shorts.
- In-Feed Video Ads: Appear in discovery areas like search results, related videos, and the homepage
- YouTube Ads Offer Versatility For Multifamily Marketing
YouTube provides a variety of ad formats (e.g., bumper ads, skippable in-stream ads, YouTube Shorts) that can be tailored to different campaign objectives such as reach, awareness, and engagement. By selecting the right ad format and subtype (e.g., Video Reach, Video Views, Ad Sequence), brands can optimize their campaigns to meet specific business goals, especially in the competitive real estate and property sectors.
- YouTube’s Growing Influence & Cost Flexibility
With over 2.1 billion users and a significant ad revenue stream, YouTube is an essential platform for digital marketing. The platform’s ad costs are flexible, allowing campaigns to start with as little as $10 per day. Strategic targeting and the use of innovative formats like vertical video can improve cost efficiency and increase conversions, making YouTube an effective tool for driving awareness, engagement, and conversions in an evolving digital landscape.
What Are Video YouTube Ads?
YouTube Video Campaigns allow you to maximize brand impact by serving a range of video formats to reach and engage with customers on YouTube and across video partner sites.
While video ad content must be hosted on YouTube, video ads can appear on YouTube and across websites and apps running on Google video partners (depending on your ad format and campaign settings).
Maximizing Brand Impact with YouTube Video Ads
YouTube Video Campaigns provide a dynamic way for brands to engage with audiences by leveraging various ad formats to drive awareness, consideration, and conversions. With over 2.1 billion users and an annual ad revenue of $29 billion, YouTube remains a dominant force in digital marketing. Digible’s best practices focus on selecting Reach, Awareness, & Consideration as the primary campaign objective, ensuring brands maximize their exposure through targeted video content.
Given the rapid shift in consumer behavior—such as the decline of traditional TV and the rise of connected TV usage by 63% in five years—brands can strategically integrate YouTube into their digital marketing mix.
YouTube’s diverse ad formats provide flexibility in execution. Skippable in-stream ads are ideal for cost-effective engagement. Bumper ads, at just six seconds, maximize reach, whereas YouTube Shorts ads capitalize on the growing vertical video trend. Google’s research suggests that incorporating vertical video assets can increase conversions by 10-20% in Video Action campaigns. Digible prioritizes Video Reach Campaigns as a best practice, utilizing a mix of bumper ads, skippable in-stream ads, in-feed ads, and shorts (vertical assets if they are included) to optimize budgets efficiently.
By carefully refining targeting criteria—including geographic, device, and audience segment filters—brands can optimize cost efficiency while ensuring their ads reach the most relevant viewers. With the right strategy, YouTube Ads can serve as a crucial touchpoint for driving brand awareness and engagement.
When Should You Use YouTube Video Campaigns?
- Use YouTube to maximize your paid media mix when you have video assets and would like to reach more unique users, build awareness for the brand, and serve a broader audience, all while targeting the right audience using interests and detailed demographics.
- If the client has video content that is not a slideshow, is formatted 16:9, and would like to promote before, during, or after other videos on YouTube (skippable in-stream ads), and reach viewers broadly with a short, memorable message (bumper ads – also 16:9).
- If the client has video content in a vertical format (9:16) and would like to promote between shorts in the shorts feed on YouTube, reaching a large audience of engaged viewers in a mobile-optimized experience.
- If the client has either of the above, plus a thumbnail format video (In-feed video ads) (file size of 256 GB) and would like to promote video in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube homepage.
Video Example: Bainbridge at Westshore Marina in Tampa, FL
What YouTube Ads Performance Looks Like
| 2024 Data | CTR | CPM | ConvR | Cost Per View |
| YouTube | 0.58% | $5.39 | 0.24% | $0.03 |
Unlocking Impact with YouTube Video Ads
YouTube Video Ads offer a powerful and flexible platform for brands to enhance brand awareness and reach. By leveraging diverse video formats and strategic targeting, businesses can optimize their campaigns to reach the right audience efficiently. As consumer behavior shifts toward digital and connected TV, integrating YouTube into a marketing strategy is essential for staying competitive in today’s landscape.
With Digible’s best practices, brands can maximize their impact through Video Reach Campaigns, utilizing skippable, non-skippable, bumper, and YouTube short ads. By aligning ad formats with campaign objectives and refining targeting criteria, advertisers can drive meaningful engagement while maintaining cost efficiency.
