How AI & Attribution Are Transforming Multifamily Paid Media
Paid media is changing faster than ever, especially in the multifamily space. In a recent episode of Digible Dudes: Riffing with Reid, Melissa Morris, Paid Media Manager at Digible, shared her perspective on how AI, machine learning, and data-driven strategies are shaping the future of multifamily marketing, and why human strategy is still the most […]
Why Smaller Budgets Demand Bigger Strategy in Multifamily Paid Media
In the world of multifamily paid media, budget size doesn’t just affect how much you can spend; it directly shapes your strategy. One of the most insightful moments from our recent Digible Dudes: Riffing with Reid interview with Melissa Morris, Digible’s Paid Media Manager, was her take on the stark differences between managing large and […]
Stop, Start, Continue: 10 Multifamily Marketing Truth Bombs from New Podcast Series Riffing with Reid
Reid Wicoff, CEO and co-founder of Digible, has officially gone solo… kind of. With David off running ultra-marathons (literally) and spending more time with his family, Reid decided to launch a new spinoff of The Digible Dudes called Riffing with Reid. Think of it as a mix between a rant, a ramble, and a reality […]
What Not to Do With Your 2026 Marketing Budget
5 Common Budgeting Mistakes Multifamily Marketers Are Still Making & How to Avoid Them Let’s be honest: marketing planning season in multifamily isn’t exactly a beach vacation. You have limited resources, big goals, and a million decisions to make under pressure, all while battling outdated benchmarks, vendor noise, and unclear attribution. So before you lock […]
Are Your Organic & Paid Social Strategies Working Together or Holding Each Other Back?
It’s a familiar story: a brand launches paid social campaigns, and suddenly, organic reach starts to dip. The content hasn’t changed, the audience is still there, but the performance stalls. This isn’t a coincidence, and it’s not bad luck. It’s algorithmic behavior, and it’s mostly avoidable. Before jumping to conclusions or overhauling your content strategy, […]
Responding to Negative Reviews: A Critical Task For Apartment Communities
In the apartment rental industry, reputation is everything. Most prospective renters rely on online reviews and social media when searching for a new apartment, so actively managing your community’s online reputation is essential for boosting (and renewing) leases. Negative reviews are inevitable for any industry, yet you can reduce any lasting effects by how you […]
How to Strategically Navigate Traffic Declines
In today’s multifamily marketing landscape, it’s not your imagination; traffic is down YoY. Whether you’re managing a stabilized affordable community in Texas, a lease-up luxury property in Los Angeles, or a student housing portfolio across Colorado, chances are you are seeing fewer clicks, lower inquiry volume, and rising cost-per-lead (CPL). These YoY traffic declines are […]
How to Fix Your Leasing Emails So They Convert
In the fast-paced world of multifamily marketing, first impressions are paramount. Your initial email response to a prospect can set the tone for the entire leasing journey. Recent discussions among industry professionals have highlighted the importance of crafting concise, personalized, and timely email replies to apartment inquiries. The Importance of Prompt & Personalized Email Responses […]
Maximizing Multifamily Marketing Efforts with Google’s Demand Gen Campaigns
In the fast-paced world of multifamily marketing, standing out requires more than just lower-funnel tactics like paid search. To attract and engage prospects at every stage of their journey, brands need high-impact, visually immersive strategies that build awareness and spark interest. This is where Digible utilizes Google’s Demand Gen campaigns, leveraging platforms like YouTube, YouTube […]
Maximizing Brand Impact with YouTube Video Campaigns for Multifamily
What Are YouTube Video Campaigns? YouTube Video Campaigns allow brands to maximize exposure by leveraging a range of video formats that reach and engage with audiences across YouTube and Google video partner sites. While all video ad content must be hosted on YouTube, these ads can appear before, during, or after videos on YouTube and […]
Smarter Apartment Marketing Starts Here: How Google’s AI Max Is Changing the Game for Search Campaigns
If you’re a multifamily marketing manager overseeing a portfolio of properties, you’ve likely felt the squeeze: Limited time. Limited budget. Big expectations. Between managing vendors, justifying spend, and staying visible in increasingly competitive markets, your paid search campaigns need to do more, with less. Enter AI Max for Google Search. This isn’t just another Google […]
“Am I Missing Something?”: 10 Digital Marketing Moves Every Multifamily Pro Should Be Making in 2025
If you’ve ever looked at a competitor’s marketing strategy and thought, “Wait… should we be doing that too?”, you’re not alone. In the fast-moving world of multifamily marketing, it’s easy to feel like new trends and tactics pop up overnight, and staying ahead can feel like a full-time job. But here’s the good news: you […]
