A strong sense of community can do more than improve the resident experience. It can become one of a property’s biggest marketing advantages. In Part 1, Reid sits down with Ben Pleat, CEO and Co-Founder of CobuAI, to discuss how building meaningful connections between neighbors can improve resident retention, create more authentic property experiences, and help communities stand out in an increasingly competitive multifamily market.
The conversation also explores the story behind CobuAI, the growing challenge of loneliness, and why creating a sense of belonging takes more than offering great amenities. From resident engagement and community culture to the growing influence of AI-powered apartment searches, Ben shares how authentic resident experiences can help properties build trust, strengthen their online presence, and position themselves for a major shift in how renters discover their next home.
