How to Use AI Search to Transform Your Multifamily SEO Strategy
In this episode of Riffing with Reid, host Reid sits down with Digible’s SEO team to unpack how AI is transforming the way renters search for apartments and what multifamily marketers must do to stay visible. From Google’s AI Overviews to answer engine optimization and generative search, the team explains what is changing, what is staying the same, and how property websites can finally compete with ILS giants.
You will learn why strong site fundamentals still matter, how schema helps search engines understand your property, and why FAQs, renter guides, and neighborhood content now play a key role in getting surfaced in AI driven experiences. The team also breaks down the biggest content gaps across the industry and shares practical tips for using video, structured data, and question based copy to increase visibility and conversions.
Whether you are a property manager, marketing director, or on site leasing professional, this episode gives you a clear roadmap for improving your organic presence and capturing more high intent traffic in an AI first world.
How are you adapting your SEO strategy for AI search?
Share your thoughts in the comments and subscribe to Riffing with Reid for more expert insights on multifamily marketing, SEO, and the future of search.
Learn more about Digible: https://digible.com/?utm_source=dd_podcast&utm_medium=episode_description
Learn more about Tammy Smith: https://digible.com/team/tammy-smith/
Learn more about Rachel Jackson: https://digible.com/team/rachel-jackson/
