Spanish Campaigns for Apartment Marketing

Increase Your CTR by 185% with Spanish Campaigns

Updated February 2024

The United States alone has over 41 million native Spanish speakers, making Spanish the 2nd most spoken language in the country. In some areas, Spanish speakers account for a majority of the population. When advertising for apartment buildings in areas like San Diego, California, Miami, Florida, and various cities in Texas, thus catering to a Spanish audience will reach a broader audience and yield successful results for your property.

Impact of Spanish Campaigns

Although Spanish Campaigns had a smaller reach than Standard English Campaigns, clicks, CTR and Conversion Rates were strong, which brought value and leads to the property. This strategy is recommended for properties in cities with large Spanish-speaking populations. We also recommend having a Spanish-speaking onsite team member to address future resident requests and tours.

Performance Metrics for Spanish Campaigns

Spanish Campaigns proved to outperform English Campaigns in competitive metrics like CTR and CPC. Although it has lower conversion metrics, it is a great tactic to drive more traffic to your site at a lower cost.

Reaching a New Audience

Targeting Spanish speakers with Spanish ad copy is an optimal way to target a new audience while also dominating a new competitive arena on Google’s search engine.

Ready to roll out Spanish campaigns for your property? Vamos (let’s go!)