Reid Wicoff is the Co-Founder and CEO of Digible, Inc. Reid has dedicated the past 20 years to digital media, organizational change, leadership development, and enterprise strategy. He’s held senior leadership positions at multiple Fortune 500 companies, including Cox Media Group, Digital First Media, and CBS Radio. Reid is recognized for the 2021 Top WorkPlace Award, Adweek’s Fastest Growing Agency of 2021, and the Guinness Book of World Records for the Shortest Distance on a Treadmill in 12 hours.
Reid is passionate about mental and physical health, music, creative writing, and spending time with his family. He actively volunteers for organizations such as Spark the Change Colorado, Food for Thought, The Humane Society, Special Olympics Colorado, and Children’s Hospital Colorado.
Reid developed a pseudonymous blog called Sales Smack that was featured in the New York Times in 2018. The same year, he moved abroad to Malaga, Spain to write the book. Instead, he became a Spanish wine connoisseur and tapas aficionado.