David Lerchbacher, aka Lerch, is the Chief Operating Officer of Digible, Inc. and leads data strategy and operations of data engineering, data science, and analytics / BI for tech products and the enterprise. Lerch joined the Digible team in June 2019. Prior to that, he spent 19 years working in finance, marketing analytics, marketing operations & strategy, customer analytics and consumer insights across the retail/ecommerce, media, and agency sectors.
David graduated from the University of Mount Union with a B.A. in Business Administration focusing on Finance and minoring in Economics. In his spare time, David enjoys exercising, golfing, gardening, and spending time with his family including volunteer baseball and football coaching.
David is inspired by those who find confidence in taking different paths or doing things in unconventional ways. “Two roads diverged in a wood and I – I took the one less traveled by, and that has made all the difference.” – Robert Frost
David is passionate about developing systems and processes that aggregate and clean various types of data to draw valuable insights and predict meaningful outcomes.