What is Programmatic Audio Advertising?
Tune Into Digital Audio. Turn Up Your Brand Awareness. Spotify Advertising is a version of programmatic audio.
At Digible, we run custom Spotify Audio Ads, which are 30 second spots served between songs. Each audio ad is paired with a companion display ad. Once clicked, the display ad takes users directly to your property’s website.
Digible's Spotify Strategies
We recommend using Spotify Advertising for many reasons, including:
Property Lifecycle Shifts
- Hot new lease ups
- Flashy renovations
- Rebranding
Unique Selling Points
- Ultra luxury properties
- Recruitment campaigns
- Student housing
What Audio Advertising Can Do for You
Increased traffic – Spotify is an incredible way to generate traffic while keeping cost under control. Implementing Spotify advertising can increase overall sessions by 17% and can boost site traffic by a whopping 33%.
Accessibility – Spotify will professionally produce an audio file for each advertiser/ad that meets their minimums, making audio an accessible channel to add to your marketing mix.
Awareness – Spotify Ads are typically used for building brand awareness. They can work for any property looking to diversify their brand lift strategies.
The Digible Difference
No start-up fees and no long-term commitments
Adjust budget any time or cancel within 10 days.
Dedicated Account Manager
Every account comes with a dedicated Paid Media Account Manager
Custom Scripts
We develop custom scripts to emphasize your property’s most important differentiators
Audio Production
Professional voiceover and high-quality audio production are included with every campaign
Targeting
We use consistent targeting parameters to maximize frequency and reach and to keep you Fair Housing complaint
What's Up With Programmatic Audio Ads
We’re innovators, thought leaders, and industry pioneers. In order to stay true to those hard-earned descriptors, we constantly push ourselves to learn, grow, and expand our influence.
10 Things We Love About Spotify Advertising
Help Your Multifamily Property Work Smarter
Digible is dedicated to establishing the most extensive presence in multifamily marketing with the aim of cultivating a more cooperative, happier, and forward-thinking industry outlook.