SEO

your website is an seo jerk. let's make it friendly.

Search engine optimization is the practice of increasing both the quantity and quality of traffic to your website, as well as exposure to your brand, through organic search engine results. Done right, it’s a cost-effective way to improve your site’s user experience, visibility, and ranking.

Even if you’re never able to compete with a massive ILS like Apartments.com for that coveted top spot in the SERPs (they do have Jeff Goldblum...nobody can compete with Jeff Goldblum), a solid optimization strategy ensures that your site still shows up for all relevant queries. And showing up—especially at the local level—is what SEO is all about.

That’s why Digible places such a high priority on local SEO. From Google My Business optimization to hyperlocal content creation, we implement a variety of strategies designed to boost your property’s reputation and ranking in your surrounding area. From there, we layer in customized on-site, off-site, technical, and user experience optimizations to further increase your organic visibility and drive more traffic to your site. And with the yogi-like flexibility of our workflow, you’ll never be locked into a long-term contract. You can easily move between our different packages, turning services on and off as your budget and brand goals change.

the digible difference

No Startup Fees, No Long-Term Contracts

Adjust budget any time or cancel within 10 days.

Dedicated Account Manager

One who lives and breathes paid media.

Comprehensive Call Tracking

Included at no extra cost.

Target Leases Up for Renewal

We employ custom audience layering (EL90) to sequentially target renters 90 days from renewal.

Customizable Reporting

Pair your current KPIs with historical data, making it easy to track conversions over time.

Advanced Budget Pacing

Digible-built custom budget pacing software ensures you never waste a dime.

packages & pricing - seo

Basic

$200

/month

Creation of 1 Google Post per month

Implementation of 1 Google Product Card

Site health and local listing management

Digible WebHealth ®

get started

Standard

$350

/month

Creation of 2 Google Posts per month

Implementation of 1 Google Product Card for each type of floor plan

Site health and local listing monitoring and active performance updates

Multiple optimizations including metadata, GSC and GMB management, content rewrites, schema markup, etc. included each month

Digible WebHealth ®

get started

Premium

$500

/month

Creation of 4 Google Posts per month

Implementation of multiple Google Product Cards for each available floor plan

Site health and local listing monitoring and active performance updates

Several optimizations including metadata, GSC and GMB management, content rewrites, blog optimizations, schema markup, UX recommendations, etc. included each month and executed at a faster pace

Digible WebHealth ®

get started

process

Onboarding

We want to gather as much information about your property as possible. Current specials, floorplan availability, unique amenities—we want it all. We also want to secure access to your Google Analytics and install Google Tag Manager on your site. And we want to say please. And thank you. Manners are important, after all.

Campaign Setup

After we get the green light to launch your account, we set up a campaign that aligns with your goals and follows best practices for optimal performance. From ad groups and keywords to FHA-compliant targeting, our structure is specifically created to get results.

Tracking

Tracking is a key component to all things paid advertising. Where possible, our team sets up and implements conversion tracking for phone calls, form fills, and onsite activity. Plus, we monitor keyword performance and keep an eye on all the cash money being spent.

Optimizations

Once everything is up and running, we use continuous testing and data-driven decision making—the key ingredients to our paid search secret sauce—to optimize your campaign. We’re all about creating efficiencies and maximizing ROAS.

Assessment

Are KPIs meeting benchmarks? Are there areas for improvement? Are there nine members in Wu-Tang? Or ten? These are just a few of the many questions we ask as we measure the performance of your campaign. Our custom reporting gives you all of the answers.

ready to get your optimizing on?

give us 30

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