Dynamic, Data-Driven Paid Search Campaigns
“Cash Rules Everything Around Me” — Digital Marketing à la Wu-Tang Clan.
Digible creates fully customized paid search campaigns to maximize your return. Using a blended approach, we combine tried-and-true pay-per-click strategies with a holistic incorporation of your property’s data. Seriously. All of your data.
From occupancy, close ratio, and absorption rate to website analytics, ILS performance, and call tracking, we leverage it all. And with the infusion of predictive analytics, we’re able to optimize your campaigns every step of the way—oftentimes before a single ad is even served. Why wait?
The Digible Difference
No start-up fees and no long-term commitments
Adjust budget any time or cancel within 10 days.
Dedicated Account Manager
Every account comes with a dedicated Paid Media Account Manager
Automated Campaigns
Automated availability and pricing dynamically updated
Comprehensive Call Tracking
Comprehensive call tracking is included at no extra cost
Monthly Reporting
Our customizable monthly reporting pairs current KPIs with historical data, making it easy to track conversions over time
Our Paid Search Marketing Strategy
Structure
Account structure is the first piece in guaranteeing successful performance.
Structure consists of:
– Campaigns
– Ad Groups
– Keywords
– Ads
– Targeting
- Campaigns based on floor plan types & commonly searched keyworks
- Location targeting for 5 miles around radius of property (this still catches anyone searching for brand terms or location-specific searches)
- Creating exact and phrase match keywords
Keywords
Match to relevant search queries with the right keywords.
We target over 1,000 keywords per property, based on extensive user behavior research.
- Floor plan-based keywords
- Location-based keywords
- Voice search ready keywords
- Brand keywords
- Continued research and learning for keyword implementation
- Negative keywords for irrelevant searches (low income, etc)
Targeting
Match to relevant search queries with the right keywords.
Targeting takes your campaigns from average to excellent. Understanding user behavior, interest, and how to hit the proper target audience makes all the difference.
- Device bid modifiers
- Property radius location
- Ad scheduling
- Bid strategies
- Audience implemenation
- Demographics
What Our Paid Media Team is Talking About
We’re innovators, thought leaders, and industry pioneers. In order to stay true to those hard-earned descriptors, we constantly push ourselves to learn, grow, and expand our influence.
6 Reasons Why Advertisers Should Bid on Brand Terms on Paid Search
Local and Discovery Ads
Q4 Paid Media Testing - Paid Search Recap
Podcast E52 - Digible Summit Mastermind - Marketing Tips & Tricks
Help Your Multifamily Property Work Smarter
Digible is dedicated to establishing the most extensive presence in multifamily marketing with the aim of cultivating a more cooperative, happier, and forward-thinking industry outlook.
Contact Us Today
Help Your Multifamily Property Work Smarter
Digible is dedicated to establishing the most extensive presence in multifamily marketing with the aim of cultivating a more cooperative, happier, and forward-thinking industry outlook.
