What the heck is “Site Visit Rate” (SVR) and why should an apartment marketer care? In this third installment of the Monday Metric, we figure all that out with Digible’s own paid social and display specialist, Jenny Haacker. Plus, we tackle SVR apartment industry benchmarks, words of caution, and whether or not site visit rate is worth your time, or just plain over-rated. Tune in for the “fun!”