Apartment search is overdue for a rebuild. In this episode, Reid sits down with Jonas Bordo, co-founder and CEO of Dwellsy, to unpack why the rental marketplace still struggles with stale listings, bad rent data, fraud, and outdated assumptions about how renters actually search. Jonas explains how final asking rent creates a more accurate picture of the market, why traditional comp sets are often hilariously wrong, and how Dwellsy is building a more open, comprehensive rental marketplace.
The conversation also looks ahead to an agentic future, where renters may no longer scroll through endless listings at all. Instead, AI agents could search, compare, schedule tours, and even help negotiate leases on their behalf. For multifamily marketers, operators, and anyone still pretending apartment search works just fine, this episode is a very necessary wake-up call.
