Welcome to the Digable Dudes Podcast, Episode #158. Join hosts David Staley and Reid Wicoff as they delve into the world of multifamily marketing with Dustin Lacey, the Vice President of Marketing and Technology at Mark Taylor Residential.
In this episode, Dustin shares his experiences and strategies in the multifamily marketing sector. He delves into the challenges and emerging trends in digital marketing, offering valuable insights into how these are shaping the future of Multifamily Real Estate. Dustin’s approach to integrating technology in marketing strategies highlights the evolving dynamics of the industry.
As the conversation progresses, Dustin provides a deeper understanding of the impact of digital transformation on the real estate industry. He emphasizes the importance of adapting to new marketing techniques and the potential of these strategies to redefine the landscape of property marketing.
Whether you’re a real estate professional, a digital marketing enthusiast, or someone fascinated by the intersection of technology and property, this episode is not to be missed.
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(00:00) Preview and Introduction Introduction and Guest Insights
(01:20) Dustin Lacey’s Journey in Marketing
(07:45) Concepts Behind Centralised Marketing
(15:30) Breaking Down Case Studies and Real-World Applications
(26:28) Maximizing User Engagement on Websites
(33:09) Leveraging SEO for Property Visibility
(39:50) Innovative Approaches to Marketing in Real Estate
(45:42) Impact of Technology on Marketing Tactics
(51:53) The Future of Digital Marketing in Real Estate