AI is changing how renters search for apartments—and what they expect to find along the way. In Part 2, Reid continues his conversation with Yuri Star, CEO of Jonah, to discuss how AI-powered search is reshaping the renter journey and why multifamily websites need to serve a growing audience beyond just humans. From structured data to changing search behavior, Yuri breaks down what marketers should be thinking about as AI becomes a bigger part of apartment discovery.
The conversation also explores content strategy, website differentiation, organic media, and what it takes to stand out when AI is helping renters compare their options. While no one knows exactly what the next generation of search will look like, Yuri makes the case for focusing on what we do know: strong content, accessible information, and websites built to communicate clearly with both people and machines.
