AI can save your team hours every week. But then what? In this episode, Reid sits down with Jamie Gorski, Co-Founder of Journey Lens and Founder of Catchpoint Collective, to explore what happens after AI creates efficiency. They discuss why many organizations are falling into the “free time trap,” how leaders should rethink roles instead of simply adding more work, and why change management may be AI’s biggest challenge.

The conversation also dives into customer and associate journeys, the power of micro moments, measuring AI’s ROI, and whether the future belongs to point solutions or all-in-one platforms. If you’re navigating AI adoption in multifamily, this episode offers practical insights that go well beyond the technology itself.