What started as a way to build stronger resident communities is now helping multifamily properties get discovered in an entirely new way. In Part 2, Reid continues his conversation with Ben Pleat, CEO and Co-Founder of CobuAI, to explore how authentic resident-generated content is helping properties improve their AI search visibility, build trust, and stand out as renters turn to platforms like ChatGPT to find their next home.
The conversation digs into AI mentions versus citations, the growing importance of authentic resident experiences, and how Cobu AI is turning community engagement into measurable marketing value. Ben also shares real-world examples of properties improving their visibility in AI-powered search and explains why the next competitive advantage in multifamily may come from something operators already have: the people who live there.
