The latest multifamily market forecast from GlobeSt paints a very clear picture: we’re entering a new era of steady, but slower, growth. After years of volatility, the market is stabilizing. Rent gains are softening, new supply is leveling off, and operators are under pressure to drive performance without riding the wave of pandemic-era demand.
For property management companies, that shift means one thing: it’s time to get serious about marketing efficiency.
At Digible, we’ve been tracking this change closely and helping our partners prepare for it. Here’s what the new landscape looks like, and how Digible can help you thrive in it.
Market Insight: Predictable Performance, Tighter Margins
In a recent Yardi Matrix forecast covered by GlobeSt, executives predicted a return to “pre-pandemic normal” by 2027, with rent growth slowing to just 2%, annual completions stabilizing around 400,000 units, and national occupancy expected to level off in the mid-90s.
Translation: supply will stay elevated, but demand won’t spike.
That’s not a crisis. It’s a call for smarter execution.
“We’re heading toward a multifamily market that looks a lot like 2019, and that’s actually a good thing,” Jeff Adler, VP, Yardi Matrix
When rent growth slows, the properties that perform best are the ones with optimized operations, and that includes marketing. If you’re still relying on generic strategies, bloated budgets, or disconnected tech stacks, now’s the time to rethink your playbook.
5 Reasons Multifamily Operators Need Smarter Marketing Partners
As the multifamily market matures, operators need more than just flashy ad campaigns; they need a strategic partner who can help them generate qualified leads, lower acquisition costs, and turn marketing into a repeatable growth engine.
Here’s what sets Digible apart in a market defined by efficiency and execution:
1. Performance-Driven Paid Media That Maximizes Every Marketing Dollar
In a flat rent-growth environment, your marketing dollars need to go further, and just being “visible” online isn’t enough. You need campaigns engineered to convert.
At Digible, we don’t just run ads, we build full-funnel paid media strategies that connect the dots from awareness to lease. That includes:
- Hyper-local paid search strategies that capture renters actively looking in your area.
- Geofencing campaigns that prime interest by targeting prospects at competitor properties, employers, and lifestyle locations.
- Smart retargeting that brings fence-walkers back to your site when they’re ready to lease.
Our in-house AI platform, Fiona, constantly optimizes campaigns in real time, adjusting bids, creative, and targeting based on performance data, not gut feel. Clients who pair geofencing with paid search see an average $7 drop in CPA, which compounds into serious savings across your portfolio.
You don’t need a bigger ad budget; you need smarter media. That’s what we do.
2. Multifamily SEO & Local Visibility That Attracts Renters Organically
In a market where supply is steady but demand isn’t guaranteed, being discoverable when it counts is critical.
Digible’s organic team helps you dominate the search results, especially local ones. We manage everything from Google Business Profile (GBP) optimization to on-site SEO so your community shows up when a prospect searches “apartments near me,” not 10 competitors down the page.
Our Fiona AI-powered GBP Posting tool creates fresh, Fair Housing-compliant content across your properties’ listings, automatically. That kind of scalable local SEO gives you long-term visibility that doesn’t rely on paid media alone.
This isn’t a “set it and forget it” SEO strategy. It’s an integrated, performance-boosting system that drives real traffic to your website, and real renters to your front door.
3. Clear, Transparent Attribution That Proves What’s Working
Marketing gets expensive when you’re not sure where your leases are coming from.
Digible solves that with clear, data-backed attribution across every channel we run. We report on cost per qualified lead (CPA-QL), not just vanity metrics like impressions or clicks. You’ll know what channels drive the best leads, what campaigns need adjusting, and where to double down.
You’ll never have to guess which channel is driving walk-ins or why your leads are dropping off. We bring the clarity you need to make confident budget decisions.
Transparency = trust. You deserve both in a partner.
4. Strategic Marketing Support Designed for Multifamily Teams
We hear it all the time: “Our last agency just set it up and disappeared.” Not here.
At Digible, our strategists function as true extensions of your team. You’ll have a dedicated account lead who knows your portfolio, your goals, and your leasing challenges. We host monthly strategy calls, proactively recommend optimizations, and collaborate with your teams to ensure alignment.
We’ve sat in your seat, we understand the pressure, and we’re here to make your job easier, not add more to your plate.
You don’t need more vendors. You need fewer, better ones. We’re built to be that.
5. Future-Ready Multifamily Marketing Tools, Tech & AI Innovation
This next era of multifamily isn’t just about cost control, it’s about capability readiness. AI is transforming how marketers execute, analyze, and optimize. And Digible isn’t waiting around for the future, we’re building it.
Our proprietary tools like Fiona help automate and enhance everything from ad bidding to content generation. Our teams are already utilizing AI agents for campaign management, natural language reporting, and predictive analytics, providing you with faster insights and a more proactive strategy.
Plus, we stay plugged into the latest trends from AIM, NAA, and our own R&D team to ensure your marketing strategy is always evolving.
While other agencies are figuring out how to survive the slowdown, we’re helping our partners scale smarter.
Your Next Few Years Don’t Have to Be a Guessing Game
A more stable market doesn’t mean an easier one. It means the edge will go to teams who can:
- Lower cost per lease
- Improve lead quality
- Align paid + organic
- Use data to drive decisions
- Execute with speed and clarity
That’s the playbook we’re building every day at Digible. So if you’re looking for a partner that doesn’t just run ads, but helps you run your business smarter, we should talk.
Read the full GlobeSt article here
Want to Know How Digible Can Help You Prep for 2026?
Let’s chat strategy. Our team can break down your current mix, show you where to optimize, and map out your next quarter with clarity and confidence.
