The Paid Media team at Digible has recently had a huge breakthrough: The ability to run Dynamic Ad Creative on Facebook. But what the heck does that mean?
Now, the team is able to to update pricing and availability across facebook ads and campaigns in real time. Yep, the ad creative itself can be changed. BUT Wait! There’s More! Dynamic Ad Creative can also automatically throttle campaigns on or off based on unit availability. The Digible team is still running tests, but we were too excited to keep this to ourselves.