Digible SimulSearch – The ILS’

In the Fall of 2017 we hired a group of apartment renters, who were in the market for a new apartment, to let us record and document their online behavior while looking for an apartment.  We call this process, a “SimulSearch” (maybe not the coolest name, but it spawned from the concept of a simulated search).

Bid Modifiers: How Much to Adjust

Google AdWords (soon to be Google Ads) allows you to modify bids on several levels: time of day, day of the week, device, location, demographics and audiences. The key to taking advantage of these potential optimization opportunities is to know when and how much to adjust.

Digible Simulations – Introduction

In 2017 we, at Digible, made a large commitment to research.  Our two biggest initiatives were Networked Surveys and Digital Simulations.  A lot of energy and resources were put into these projects, and we’d like to share some of that with the rest of the property management community 🙂

What is a Good Bounce Rate for Multifamily?

Bounce rate – you’ve probably heard the term from a marketing article or an agency you work with – but what does it really mean and what should you be on the lookout for? Bounce rates are usually included in monthly reporting and are one of the metrics you’ll find in a number of different Google Analytics reports, and we will be exploring how to keep tabs on it for the multifamily industry.

NAA Apartmentalize Recap: An Outsider’s View

This was our first year “attending” NAA’s Apartmentalize. And when I say attending, I really mean meeting with clients at coffee shops near the convention center, scoping out the lay of the land, and chatting with other vendors on tips for how to maximize our presence at one of the largest conferences of the year. While I have no insight on the actual sessions, Kelly Clarkson’s new dance moves, or the sail around the harbor, the trip was definitely worthwhile. Here are a few takeaways from an outsider’s perspective.

3 SEO Myths in Apartment Marketing

We’ve been talking to a lot of people in the multifamily industry – at conferences, local meetings, new clients – and a number of people keep bringing up some SEO myths that blow our minds. It’s time for our Digital MythBusters episode: Digible style. Sit down and buckle up as we explore some common SEO myths for apartment marketing.

Which ILS Works Best?

Have you ever wondered which ILS works best at the market level (before you sign your life away)?  Or, why one ILS (i.e. Rent Path) performs better for one asset, but completely tanks for another?  If you are an apartment marketer or regional property manager those are familiar (if not painful) questions, and yet, nobody seems to have the answer. This is part one of a series where we dive into our thoughts and findings on ILS usage within the industry.

Marketing Ideas & Tips for a Lease-Up

The season is hot (no pun intended) – new buildings need residents and Yo-Pros are looking for some new digs. To make sure you get in front of prospects after your launch, you need to keep a few things in mind that can help establish your brand and get your first bunch of residents in the door. Ideally, if you have a plan in place a few months prior to opening, it can help you penetrate the market more quickly than you’d expect.

3 Tips for Apartment Reviews

Marketing to Yo-Pros (young professionals) is no picnic these days.  Their rental path is splintered with different touch points and self-qualifying moments before they even consider your apartment as a potential next home. Reviews have historically been thought of as dangerous territory since you can’t control what is said, but prospects read them, and the sentiments of those reviews often weigh heavily in their decision process. 

Your Ad Copy Questions Answered

With Text Ads, Expanded Text Ads, Dynamic Search Ads, Dynamic Keyword Insertion, Ad Extensions, and new ad features being added to AdWords all the time, knowing what tactics to use and when can raise a lot of questions. While constant ad copy testing and optimizations are critical to improving your marketing performance here are a few questions answered to get your ads pointed in the right direction.

Reporting Metrics for Multifamily

Logging into any reporting platform can be daunting. Numbers and graphs are all over, but what’s the most important to look at? What metrics will show your success and tell your marketing story?

How to Use Google Posts for Multifamily

Getting prepped for peak season is no easy task. Getting prospects in the door to sign a lease is critical, and they are looking for a good deal. Do you usually post your specials on your website? Your Facebook page? Google Posts is another great way to get in front of prospects before they even reach your site.